About this role
Essential Job Responsibilities:
• Cultivate and actively engage online communities across social platforms, serving as the voice of the brand while fostering authentic consumer relationships and positive brand sentiment. • Manage day-to-day community engagement by monitoring and responding to comments, messages, reviews, and consumer inquiries in a timely and professional manner. • Develop, maintain, and execute integrated social media content and calendar aligned with brand priorities, marketing campaigns, product launches, seasonal moments, and cultural trends. • Monitor emerging social media trends, platform updates, competitive activity, and consumer conversations to identify opportunities for engagement and content innovation. • Support development and optimization of short-form video, social-first content, and user-generated content programs to increase engagement and reach. • Oversee the Influencer Program, including partnership identification, contracting, content review and approval, performance tracking, relationship management, and budget stewardship. • Manage branded social partnerships and collaborations from planning through execution, including timelines, asset coordination, deliverables, and performance recap reporting. • Support paid social initiatives by collaborating with agency partners on content development, campaign execution, and performance evaluation. • Track and communicate social and influencer program results. • Assist with public relations initiatives and media opportunities by coordinating messaging, timelines, approvals, and content distribution. • Manage social media, influencer, and community marketing budgets including invoice processing, coding, and expense tracking. • Collaborate across Corporate Communications to support employee communications, company announcements, LinkedIn content, etc.. • Comply with all Company rules, regulations, and policies. • Perform other duties as assigned.
Qualifications: • Must be at least 18 years old. • Bachelor's degree in Marketing, Communications, Business, or a related field preferred. • 2–3 years of relevant experience in social media, community management, or brand communications. • Experience managing social media platforms and supporting communication initiatives. • Valid driver's license required; must be insurable under Good Foods Group's insurance policy.
Additional Skills: • Experience managing business accounts across Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, YouTube, and emerging social platforms. • Experience with social media management and scheduling platforms such as Sprout Social, Hootsuite, or similar tools • Experience developing and editing photo and video content, ideally through Canva, CapCut, etc. • Demonstrate strong collaboration skills with internal and external teams • Ability to manage several projects at once while working with cross-functional teams • Strong attention to detail in a highly dynamic and changing environment • Effective time management and organizational skills • Willingness and ability to work in a team environment
Travel: • This position will require minimal travel
Work Environment: • Hybrid role based in Pleasant Prairie, WI, with work performed both remotely and in a professional office environment. • Office environment may include frequent interruptions and collaboration with cross-functional teams. • Occasional time may be spent in production or plant areas to support business needs. • When entering production or plant areas, the team member must follow all safety, personal protective equipment (PPE), and Good Manufacturing Practices (GMPs) requirements.
Physical Requirements: • Able to sit or stand for extended periods of time • Able to type and dial a phone • Able to Speak and/or hear • Have vision abilities to include proximate vision, color vision and the ability to adjust focus as well as be able to effectively see and process computer generated images on a screen • Able to lift 20 pounds occasionally