About this role
Essential Duties & Responsibilities
• Photography & Videography
• Serve as the organization's primary photographer and videographer for marketing, recruitment, physician outreach, community engagement, and organizational initiatives.
• Plan, capture, edit, and produce high-quality photography and video content for use across print, digital, social media, website, advertising, and internal communications.
• Photograph physicians, employees, patients, facilities, events, community activities, and other marketing initiatives.
• Create short-form and long-form video content for recruitment campaigns, service line marketing, patient stories, employee spotlights, social media, and organizational events.
• Conduct and assist with physician, employee, patient, and community interviews.
• Edit and produce multimedia content using industry-standard editing software.
• Maintain and organize the organization's digital photo and video library.
• Manage and maintain photography, lighting, audio, and video equipment.
Content & Social Media
• Assist with creating and developing engaging content for the organization's social media platforms.
• Capture photo and video content specifically designed for social media, including Reels and other short-form content.
• Collaborate with the Marketing team to identify stories, events, people, and initiatives that can be developed into engaging digital content.
• Assist with social media content planning, scheduling, and publishing as responsibilities evolve.
• Stay current on social media trends and emerging content formats.
• Assist with monitoring social media performance and identifying opportunities to improve engagement.
Collaboration & Creative Support
• Collaborate with the Marketing team to develop cohesive marketing campaigns and visual storytelling initiatives.
• Provide photography and multimedia support for service line marketing, physician marketing, recruitment, community outreach, and organizational campaigns.
• Create graphics, titles, overlays, and other visual elements that enhance multimedia projects.
• Provide basic graphic design support as departmental priorities require.
• Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.
Qualifications
Education & Experience
• Bachelor's degree in Multimedia Production, Digital Media, Photography, Communications, Marketing, or a related field preferred.
• Two or more years of professional photography and videography experience preferred.
• Strong portfolio demonstrating photography, videography, editing, and multimedia storytelling.
Skills & Knowledge
• Proficiency in Adobe Premiere Pro, Photoshop, and Lightroom.
• Experience operating DSLR or mirrorless cameras, lighting, audio, and video production equipment.
• Strong understanding of photography composition, lighting, exposure, and visual storytelling.
• Basic understanding of social media platforms and digital content trends.
• Strong storytelling, organizational, communication, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
• Experience with Adobe After Effects.
• Experience creating Reels, short-form video, or other social-first content.
• Experience managing or contributing to social media accounts.
• Drone pilot certification (FAA Part 107).
• Motion graphics experience.
• Healthcare marketing experience preferred.
Physical Requirements
• Ability to lift and transport photography and videography equipment up to 40 pounds.
• Ability to stand, walk, and travel throughout the health system for extended periods while capturing photo and video content.
• Ability to work occasional evenings or weekends for organizational events, community outreach, and special projects.