About this role
Role Summary
We are seeking a highly analytical PPC + AI / Automation Specialist to manage campaign execution, optimization, reporting, analytics, and automation across multiple client accounts.
This is a hands-on, non-client-facing role focused on improving paid media performance, reporting efficiency, tracking accuracy, and workflow automation while supporting the Growth Lead's strategic direction.
The ideal candidate has strong PPC experience, advanced analytical skills, and expertise in AI-powered marketing workflows and automation.
Key Responsibilities
Paid Media Management
• Build, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Implement targeting, bidding strategies, conversion tracking, and campaign structures.
• Conduct keyword research, search term analysis, and negative keyword management.
• Perform QA checks and maintain account health.
• Support campaign launches, testing, and scaling initiatives.
Optimization & Performance
• Analyze campaign performance and identify optimization opportunities.
• Run A/B tests across audiences, creative assets, messaging, and landing pages.
• Monitor key KPIs including CPL, CPA, ROAS, CTR, CVR, and CAC.
• Troubleshoot tracking, attribution, and performance issues.
Analytics & Reporting
• Build and maintain dashboards in Databox, Looker Studio, and Google Sheets.
• Utilize GA4 and HubSpot data for performance analysis.
• Deliver reporting insights, monitor lead quality, and identify trends or anomalies.
AI & Automation
• Use ChatGPT, Claude, and similar AI tools to improve analysis, reporting, and campaign workflows.
• Automate recurring tasks such as:
• Search term management
• QA reviews
• Performance monitoring
• Weekly reporting
• Campaign summaries
• Support API-driven reporting and automation initiatives.
Data & Platform Operations
• Manage conversion tracking, attribution, and analytics implementations.
• Support GA4, Google Tag Manager, and HubSpot integrations.
• Maintain reporting accuracy and data quality.
• Assist with Google Ads and Meta API integrations.
Process Improvement
• Automate manual workflows and reporting processes.
• Document processes, create playbooks, and improve operational efficiency.
Required Qualifications
• 3–6+ years of PPC experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with GA4, Google Tag Manager, HubSpot, and reporting platforms.
• Deep understanding of conversion tracking, attribution, and campaign analytics.
• Experience using AI tools for marketing workflows and reporting automation.
• Familiarity with APIs, integrations, and automation platforms.
• Strong analytical skills, attention to detail, and ability to manage large datasets.
• Availability to overlap with US business hours.
Preferred Qualifications
• Google Ads API or Meta Marketing API experience.
• Python, SQL, Zapier, Make.com, or Google Apps Script.
• Marketing Operations or Revenue Operations experience.
• CRM reporting and attribution experience.
Ideal Candidate
You can:
• Build and optimize campaigns efficiently.
• Create dashboards and actionable reporting.
• Automate repetitive tasks.
• Detect tracking, lead quality, or campaign performance issues early.
• Turn complex data into actionable insights.
• Leverage AI to improve productivity and output quality.