About this role
Four Main Responsibilities: Job Weighting% - Main Responsibilities 40% - Brand/portfolio strategy and marketing plan validation 20% - Cross function communication 20% - Cross brands synergyize and budget optimization 20% - Team coaching / development
Major Responsibilities/Activities:
• Responsible for brand strategy, portfolio management and brand building • Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending. • Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth. • Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs. • Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities. • Coach and develop brand owners to work independently on marketing plan development and execution
REQUIREMENTS: Industry experiences:
• 10+ FMCG/OTC/Nutrition industry experience is needed • Experience in consulting agency or creative agency is a plus
Position experiences:
• With at least 8 years proven brand activiation experience • Experience of launching new brand is preferred • Has solid team management experience
Language Skills：
• Excellent command of spoken and written of Chinese and English
Computer Skills:
• Familiar usage of Microsoft Office Software;
Mobility:
• ~ 20% of time will be on business trip
Certificate Required:
• Not specially required; MBA/EMBA is an advantage
Other Special requirement:
• Postivie thinker • Think out of box attitude • Result driven with execution understanding; • Quicker learner and adaptor in working in a volatile and fast changing environment • Team coach skill • Good communication skill