About this role
Stories have the power to make the ordinary extraordinary. They help us think bigger, see beyond ourselves, and deepen our connection with others.
As one of the world’s leading audiobook and e-book streaming platforms, Storytel brings unlimited listening to millions of users across 25 markets. Driven by our purpose “Leading the future of storytelling, we move the world through stories”, Storytel Group inspires and entertains people around the world by blending innovation with tradition. We bring stories to life across various formats for everyone to discover. Anytime. Anywhere.
Ready for your next chapter? We’re looking for a Country Manager - Sweden to join the team in Stockholm!
About the Role
We are looking for a Country Manager Sweden to lead and further strengthen our position in our most mature and strategically important market.
As Country Manager, you hold full responsibility for the Swedish business, with mandate to drive profitable growth, optimize performance, and evolve our market leadership. You will own the commercial strategy and execution across customer acquisition, retention, pricing, partnerships, and brand positioning together with our global functions.
You will lead a local marketing and PR team of 4 people and work closely with global functions to ensure best-in-class execution across marketing, content, product, and customer experience.
This is a highly entrepreneurial role requiring a strong balance of strategic thinking, hands-on execution, data-driven decision-making and excellent communications skills.
Key Responsibilities
Own the Swedish P&L, with accountability for revenue, growth, and profitability, including budgeting and forecasting
Define and execute the local commercial strategy, aligned with Storytel’s global direction
Drive customer growth and retention through optimized acquisition, retention, pricing, and lifecycle strategies together with central teams
Lead and develop a high-performing local team, fostering accountability, engagement, and continuous development. The local team is divided into marketing, PR and events
Optimize marketing investments across channels in collaboration with central marketing with a strong focus on ROI and scalability
Identify and develop strategic partnerships to accelerate growth and strengthen market presence together with the central partnership team
Collaborate closely with global teams (Product, Marketing, Content, Finance, etc.) to leverage capabilities and scale best practices
Be the local expert on market dynamics, competitive landscape and business performance
Use data, insights, and AI-driven tools to continuously improve decision-making and performance
Act as a key voice of the Swedish market within the global organization
Represent Storytel Sweden externally, including in local media, industry forums, and key stakeholder dialogues, strengthening our brand and thought leadership position
We are looking for a commercially driven and analytical leader with a strong track record of delivering results in competitive consumer markets. You likely have:
Several years of experience in a senior commercial or general management role, with P&L ownership
A strong background in B2C, digital, subscription, or media businesses
Proven ability to drive profitable growth and optimize business performance
Deep understanding of the Swedish market, consumers, and media landscape
Strong analytical skills and experience working with data to drive decisions
Experience leading and developing high-performing teams
A collaborative mindset and ability to navigate in a matrix organization
Strong communication and stakeholder management skills
Fluency in Swedish and English
Who You Are
You combine sharp business acumen with strong leadership. You are:
Results-oriented and accountable, with a clear ownership mindset
Data-driven and curious, always seeking to improve performance
Entrepreneurial and proactive, with the ability to turn strategy into action
A strong leader and team builder, who creates engagement and clarity
Comfortable operating in a fast-paced, evolving environment
Join a world of storiesAt Storytel, we’re a team of creative story lovers who thrive on collaboration and new ideas. Our workplace is friendly, dynamic, and full of opportunities to experiment and make an impact. We believe in trust, flat hierarchies, and empowering you to grow with us.
Does this sound like your next story? Simply fill out the application form and share your CV or LinkedIn profile – no cover letter needed. Answer a few questions, and you’re all set.