About this role
Responsibilities About the team: The North America Product Strategy and Operations (NA PSO) team drives product strategy and operational clarity for TikTok's highest-priority advertising businesses in North America. We are organized around product levers, each with a dedicated team that leads product GTM and activation strategy, scales learnings across the broader book of business, and provides pillar expertise in close partnership with Sales, Global Product Marketing, and cross-functional teams. The Branding lever is one of the most strategically important areas of TikTok's NA business. This team owns the GTM strategy and execution for TikTok's brand advertising ecosystem, helping brands build awareness at scale, drive consideration and affinity through high-impact formats, and translate cultural relevance into measurable brand outcomes. The work here shapes how the world's biggest advertisers show up on TikTok, and the product portfolio spans the platform's most visible and innovativ