About this role
As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire high-quality brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. We are accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You will Do for Us:
Collaborate with Global
Drive collaboration for a Global Networked OrganizationPlay as the 'voice' of the OU to inform, influence and update GlobalKeep regular interaction with Global team to influence and align strategies based on insights, key trends, business performanceScan, share and steel with pride best practices coming from Global or other OUsInfluence Global to guarantee best marketing and further generate synergies Develop portfolio/brands strategy for the OU
Lead and create value for EU OU through the development of brand and portfolio strategies (Minute Maid, Cappy, Next, Mer)Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the categoryFocus on business growth strategies and brand plans definition, to ensure volume/business profit/market share growth in the short, medium and long termBe responsible for integrated marketing plan and programs in collaboration with the IMX teamManage P&L in collaboration with Finance team Develop plans to execute the strategy for the OU
Identify the key growth drivers for the specific portfolio/brand and develop the corresponding prioritized investment strategy, by country and by brand.Focus on driving scalable ideas, synergies and marketing productivity at all touch points cross OUResponsible to deliver on time and with excellence Integrated Marketing plans to be consistently executed across all OU markets Manage overall business
Inspire the System to produce extraordinary resultsLead business reviews, timely measurement and learnings for reapplicationEnsure brand plans with enough rich Brand Calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big marketsOptimize DMI mix within each brand/marketManage P&L against BP targets Lead teams
Be the role model in bringing to life new European culture'sBuild marketing capability across marketing communityLead, coach and develop own team's capabilities and foster teamwork and participationPlay active role in the Stills Marketing leadership teamBe pioneer of Agile approach Interact with Frontline organization
Act as a key business leader internally within the OU marketing teams and with Frontline team, both regionally and locallyDevelop and maintain routines that facilitate roll-out of strategies and brand plans to local markets and facilitate excellent implementation (with adaption and/or complementation) by the franchise marketing teamsSteward Franchise Marketing teams to ensure flawless implementation of Core programs and aligned local amplification Qualifications & Requirements:
Minimum bachelor's degree requiredSignificant marketing and leadership experience (15+ years), including leading sizeable teams (5+)Experience working in innovation strategy, creative strategy, category/brand strategyExperience working with marketing in the field Experience working in cross-functional and cross-geographical teams is preferredAbility to support integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)Ability to oversee regional and local brand creative strategy (creative ideas and execution)Deep consumer understanding, with a grounding in insights and analyticsBusiness / commercial acumen, including financial expertiseExpertise in TCCC business models and financialsDesign thinking capabilityAbility to work in Agile cross-functional teams and collaborate with key stakeholdersGreat written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling Ability to work under pressure and meet tight deadlines For Poland:
Base Salary: 585,000 PLN to 796,000 PLN
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30%
Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management, Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis
Pay Range: Poland: 585,000 PLN - 796,000 PLN
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s): Poland
City/Cities: Warsaw
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: August 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Pay Range:Poland: 0 PLN - 0 PLN Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20 Long-term Incentive reference value is a market-based competitive value for your role