About this role
Role Purpose
To lead the end-to-end strategy, design, and lifecycle management of the Gold Loan product, ensuring profitable growth, superior customer experience, regulatory compliance, and continuous innovation through data-driven decision-making and digital enablement.
Key Responsibilities
1. Product Strategy & Lifecycle Ownership
• Own the end-to-end Gold Loan product lifecycle—ideation, design, launch, and continuous optimization
• Define product roadmap aligned with business goals, market demand, and customer insights
• Drive innovation by developing new product variants, features, and value propositions
• Lead pan-India product initiatives and ensure consistent rollout across regions
2. P&L Management & Portfolio Growth
• Own product P&L, including revenue growth, cost optimization, and profitability metrics
• Drive portfolio growth (AUM, yield, customer acquisition) through targeted initiatives
• Monitor portfolio quality (NPA, delinquency, PSL compliance) and implement corrective strategies
• Identify cross-sell and ancillary revenue opportunities (insurance, top-ups, etc.)
3. Pricing, Policy & Risk Framework
• Design and manage pricing models, LTV norms, and interest rate strategies
• Develop and implement product policies, SOPs, and risk controls aligned with RBI guidelines
• Continuously review and optimize policies to balance risk, compliance, and growth
4. Go-to-Market & Business Enablement
• Design and execute go-to-market strategies across branch, digital, and partner channels
• Launch campaigns, incentives, and R&R programs to drive business growth
• Work closely with sales teams to improve product penetration and conversion rates
• Enable branch productivity through structured sales support and product interventions
5. Digital & Process Transformation
• Drive digitization of end-to-end journeys including onboarding, renewal, and closure
• Partner with technology teams to enhance LOS/LMS systems and automate workflows
• Improve TAT and customer experience through process simplification and automation
• Lead development and implementation of digital tools and platforms (e.g., onboarding apps, CRM integration)
6. MIS, Analytics & Performance Monitoring
• Design and manage MIS dashboards, KPI frameworks, and performance metrics
• Conduct detailed analytics on business performance, channel productivity, and customer behavior
• Identify gaps and drive data-based interventions for revenue and efficiency improvement
• Forecast growth trends, volumes, and market share opportunities
7. Stakeholder & Cross-Functional Management
• Collaborate with Sales, Credit, Risk, Operations, Technology, Marketing, and Compliance teams
• Act as a central coordination point for product-related initiatives and issue resolution
• Engage with senior leadership on product strategy, performance, and key initiatives
8. Branch Enablement & Capability Building
• Provide structured support to branches on product, policy, and system-related queries
• Develop training content and conduct product training sessions for field teams.pdf)
• Drive adoption of new features, processes, and systems across the network
9. Compliance, Audit & Governance
• Ensure full compliance with RBI guidelines and internal governance frameworks
• Manage audit observations, regulatory queries, and risk controls
• Ensure high audit scores and adherence to policy frameworks
Qualification
• Graduate (B.Com / BBA / Engineering preferred)
• MBA / PGDM (Finance / Marketing) strongly preferred