About this role
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
Organic Growth Strategy
• Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives. • Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline. • Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices. Search Engine Optimization (SEO)
• Own technical, on-page, and off-page SEO initiatives. • Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking. • Conduct keyword and intent research to identify high-value content opportunities. • Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives. • Partner with Engineering and Web teams to implement technical SEO recommendations. Answer Engine Optimization (AEO)
• Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences. • Implement structured data and schema markup to improve content discoverability. • Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers. • Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance. Generative Engine Optimization (GEO)
• Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences. • Optimize content for AI retrieval, citations, source credibility and entity recognition. • Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities. • Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice. Content & Cross-functional Leadership
• Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content. • Collaborate with Demand Generation, Product, Engineering, Design, PR, and Regional Marketing teams to ensure every major campaign and product launch is optimized for organic discovery. • Lead SEO and AI search best practices across content creation and website development. Analytics & Optimization
• Define and track KPIs across SEO, AEO, GEO and emerging AI visibility signals. • Monitor rankings, organic traffic, AI visibility, citations, engagement, and pipeline contribution. • Build executive dashboards and present actionable insights to senior leadership. • Continuously test, measure, and optimize strategies to improve performance.
• 8–12 years of experience in SEO, Organic Growth, or Digital Marketing, with at least 3–5 years in a leadership role. • Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology companies. • Strong understanding of technical SEO, semantic search, structured data, information architecture, and website optimization. • Familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles and evolving AI search ecosystems. • Experience collaborating with Product, Engineering, and Content teams to implement scalable optimization initiatives. • Strong analytical skills with experience translating data into actionable business insights. • Excellent stakeholder management, communication, and project management skills. • Experience in the CLM platform space or enterprise legal technology space is a plus. Preferred Skills
• Experience with enterprise CMS platforms and large-scale websites. • Knowledge of entity-based SEO, knowledge graphs, and AI search optimization techniques. • Familiarity with tools such as Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Looker Studio, and AI search monitoring platforms. • Experience leveraging AI tools and automation to improve SEO workflows and content optimization.