About this role
OVERVIEW:
The Sales & Admissions Advisor is a front-line, target-driven individual contributor role responsible for converting inbound parent inquiries into confirmed enrollments across assigned Fueling Brains Academies. The role owns the full lead-to-enrollment journey — first response, structured follow-up, family engagement, and registration completion — working in close partnership with Centre Directors, Marketing, and Billing. This role is directly accountable for conversion outcomes and enrollment targets, with on-campus family engagement as a core part of the job.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Lead & Pipeline Ownership
• Own and drive inbound parent leads from first contact through to enrollment confirmation
• Maintain accurate, up-to-date lead records in the CRM at every pipeline stage
• Ensure timely, structured follow-up on all inquiries in line with defined response-time targets
• Proactively re-engage inactive or aging leads to recover at-risk opportunities
• Identify barriers to conversion and escalate systemic issues to leadership
Enrollment & Registration Conversion
• Guide parents through program selection, registration steps, and required documentation
• Coordinate with Centre Directors on program placement, seat availability, and confirmed start dates
• Ensure registration records are complete, accurate, and compliant before handoff to centre operations
• Track and report on conversion rate, time-to-enroll, and drop-off points across the funnel
Family Engagement & On-Campus Support
• Conduct or support in-person centre tours, open houses, and onboarding sessions
• Provide in-person and virtual consultations to address parent questions and concerns
• Represent the Fueling Brains brand consistently across all family touchpoints
• On-campus support is scheduled in advance and directed by management based on business needs.
Waitlist & Capacity Awareness
• Maintain visibility of waitlists and available capacity by centre and program
• Match parent demand to available capacity to maximize conversion and space utilization
• Flag capacity constraints or growth opportunities to leadership
Marketing Collaboration
• Provide feedback to Marketing on lead quality and campaign effectiveness
• Align messaging and offers with active promotions, timelines, and eligibility criteria
Reporting
• Maintain regular reporting on pipeline activity, conversion rates, and follow-up timelines
• Share insights and recommendations with leadership to improve conversion outcomes
REQUIRED SKILLS & QUALIFICATIONS:
Education
• Post-secondary education in Business, Sales, Marketing, Communications, or a related field
• Equivalent combination of education and relevant experience may be considered
Experience
• 3+ years of experience in sales, admissions, enrollment, or a customer-facing target-driven role
• Demonstrated track record of meeting or exceeding conversion/enrollment targets
• Experience using CRM systems to manage a sales or enrollment pipeline
• Experience in childcare, education, or service-based environments is an asset
Key Skills
• Strong persuasive communication and relationship-building skills
• Consultative selling and objection-handling ability
• Target-driven, results-oriented, and comfortable being measured on conversion outcomes
• Highly organized with strong follow-through on a high volume of leads
• Comfortable with in-person family engagement, tours, and public-facing interaction
• Ability to collaborate across teams (Centre Directors, Marketing, Billing) without direct authority
• Adaptability in a fast-paced, evolving organizational setting
WORK ENVIRONMENT REQUIREMENTS:
• Hybrid work model with regular in-office and on-campus presence required
• Ability to travel and support across multiple assigned centres in Alberta, BC, and Saskatchewan
• Standard working hours aligned with business needs, with flexibility during peak enrollment periods
• Ability to manage periods of high volume and time-sensitive work
ADDITIONAL REQUIREMENTS:
• Ability to maintain confidentiality and handle sensitive family information appropriately
• Commitment to delivering a high-quality experience for families and internal stakeholders
• Willingness to take on additional responsibilities as required to support business needs
• Alignment with the organization's values, standards, and commitment to excellence in early childhood education