About this role
About UsAlleyoop is redefining what ‘getting ready’ means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.
The OpportunityGrowth is at the center of where Alleyoop is headed next. We’re looking for a Senior Growth Manager to own our performance engine end-to-end — paid acquisition, creative strategy, measurement, agency performance, and conversion — and help take the business through its next stage of scale.
You'll oversee TikTok, Google, affiliate, whitelisting, and CRM partners while owning the metrics that tell us whether the entire growth engine is actually working.
You’ll work directly with our CEO and leadership team and have responsibility for communicating marketing efficiency at the board level. This isn’t a general marketing leadership role, and it isn’t a role for someone who built their career delegating paid media to agencies. We want a hands-on performance operator who grew into leadership and still knows how to get into the details.
What You’ll OwnPaid Acquisition & PerformanceOwn Meta Ads end-to-end — media buying, strategy, budget allocation, creative strategy, optimization, and scalingOwn performance measurement across paid acquisition, with a focus on blended CAC, MER, LTV, and marginal efficiencyOversee TikTok Ads through our external agency and ensure the channel contributes effectively to the broader acquisition mixOversee Google Ads as a supporting channel while keeping Meta and paid social at the center of our growth strategyMake budget allocation decisions across channels based on incremental and blended business performance — not platform-reported ROAS aloneCreative, CRO & ConversionBuild the creative infrastructure required to support paid acquisition at significant scalePartner closely with Creative to develop a high-volume testing and iteration engine across hooks, concepts, formats, and audiencesEstablish clear testing frameworks and early performance signals to determine what gets scaled, iterated, or cutOwn CRO and Shopify performance as part of the acquisition strategy — you understand that growth doesn’t stop at the clickDevelop and prioritize hypothesis-driven conversion tests that meaningfully improve acquisition economicsConnect creative and site performance back to CAC, MER, LTV, and the broader economics of the businessAgency & Growth LeadershipManage and hold accountable multiple external partners across TikTok, whitelisting, affiliate, and CRM/emailSet clear performance expectations for each agency and evaluate partners based on measurable business outcomes, not activityWork directly with our CEO and leadership team on growth strategy, investment decisions, and marketing efficiencyOwn board-level reporting on acquisition performance and clearly communicate what’s working, what isn’t, and where we should invest nextLead and develop our internal performance resources while creating the systems needed to operate effectively at greater scaleBring performance signals back to the broader business to inform creative, customer experience, and growth decisionsRequirements
You AreA performance operator who grew into a leader — you learned growth by doing the work yourself before managing othersA Meta expert who has personally managed meaningful budgets and understands what changes when spend reaches serious scaleEqually comfortable getting into the details of media buying and explaining blended CAC, MER, and LTV to senior leadershipCreative-minded and analytical — you understand that at scale, creative volume and iteration can become the biggest constraint on growthSomeone who thinks beyond platform ROAS and understands incrementality, marginal efficiency, attribution, and blended performanceA strong agency manager who knows the difference between having weekly check-ins and actually managing external partners to resultsA builder who wants ownership of the growth engine, not just a senior titleSomeone who takes ownership — you don’t wait to be told what’s nextQualifications5-10 years of experience in performance marketing, paid media, acquisition, or growth rolesCareer progression that demonstrates hands-on performance experience followed by increasing ownership and leadership responsibilityDeep, direct experience managing Meta Ads as a primary acquisition channel, ideally at $30K+ in daily spendTrack record of scaling paid acquisition for a DTC, e-commerce, CPG, beauty, wellness, apparel, or other consumer brandStrong command of acquisition economics and performance measurement, including CAC, MER, LTV, ROAS, and incrementalityExperience building and operating high-volume creative testing programs and using early creative signals to guide decisionsExperience managing a team and/or multiple external agencies and holding partners accountable to measurable performance goalsExperience with CRO and Shopify, including using conversion improvements to strengthen paid acquisition economicsExperience with TikTok Ads, whether hands-on or through agency oversight, is strongly preferredGoogle Ads experience is valuable but does not need to be your primary area of expertiseExperience presenting marketing efficiency and growth performance to executive leadership and/or a board is a plusExperience at a DTC or consumer subscription brand with a Meta-heavy acquisition model is strongly preferredBenefits
Compensation: USD $80,000 to $110,000 based on experience (negotiable)Clear growth path to Director of GrowthReal ownership over a $150k/day Meta budget scaling to $500kWe value ownership as much as results — we are looking for someone who has been an operator and knows how to lead without losing touch with the work.You’ll take on a genuinely meaningful scaling challenge: growing Meta from approximately $150K per day toward $500K while building the infrastructure required to support it.You’ll have full ownership across paid channels, agency performance, conversion, measurement, and growth reporting.We’re a high-energy, creative team that moves fast, tests constantly, and makes decisions based on data.Like our products, we’re ambitious, overachieving, and always juggling more than one thing at once.Direct access to the CEO and leadership team, with the opportunity to influence investment and growth decisions at the highest levelReal visibility and accountability at the board level — your work will directly shape how we understand and invest in growthThe opportunity to build the systems, team, and growth engine behind Alleyoop’s next stageAlleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a diverse mix of talented people want to come, stay and do their best work!