About this role
Role Overview The Marketing Manager, Event Marketing (Americas) is responsible for the day-to-day execution of integrated marketing campaigns that drive delegate registration and engagement across a portfolio of events. This role plays a critical part in delivering against event revenue targets by executing high-quality, data-driven marketing programs across multiple channels. Reporting to the Senior Marketing Director, this role partners closely with internal teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall event strategy and brand standards. Job Description The Marketing Manager supports the execution of delegate marketing campaigns for assigned events, translating strategy into action through coordinated, multi-channel campaign delivery. This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content, and partnerships, the Marketing Manager executes and optimizes campaigns using marketing automation and AI tools to improve targeting, personalize messaging, and drive performance. This role requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deliver engaging, content-driven marketing tied to conference programming. Success in this role will be defined by the ability to execute campaigns flawlessly, contribute to achieving registration targets, and support a best-in-class event marketing experience. Execute Integrated Marketing Campaigns Support the development and execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations. Manage Day-to-Day Campaign Operations Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, and ongoing optimization. Leverage Marketing Automation and AI Tools Utilize marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) and AI-powered tools (Copilot, ChatGPT, Claude) to: Build, segment, and manage audience lists Personalize campaign messaging at scale Optimize send times, targeting, and channel performance Automate workflows and nurture sequences Improve efficiency and campaign effectiveness through data-driven insights and analysis Develop High-Impact Marketing Copy Write and optimize compelling, conversion-focused copy across: Email campaigns and nurture flows Landing pages and registration sites Digital advertising (paid social, display, retargeting) Event websites and promotional materials Ensure messaging is audience-centric, aligned with brand voice, and optimized for engagement and conversion. Support Performance Tracking and Optimization Monitor campaign performance against KPIs, providing regular updates and insights to the Senior Marketing Director. Make data-driven recommendations to improve conversion and engagement. Maintain Campaign Calendars and Timelines Manage detailed marketing calendars using Monday.com to ensure all campaigns and deliverables are executed on schedule and aligned with event milestones. Coordinate Marketing Asset Development Work with design and content teams to develop and deploy marketing assets, including emails, websites, landing pages, digital ads, and promotional materials. Ensure Brand Consistency Across Touchpoints Help maintain a cohesive look and feel across all event materials, including pre-event communications, onsite collateral, and post-event follow-up. Support Onsite and Post-Event Marketing Execution Assist in the development and execution of onsite materials (e.g., signage, program guides, presentations) and post-event communications, including attendee follow-up campaigns. Collaborate Cross-Functionally Partner with Programming, Event Operations, Sales, and Marketing Operations to ensure alignment across messaging, timelines, and execution. Assist with Budget Tracking Support tracking of marketing spend and vendor invoices to ensure alignment with budget plans. How Will We Measure Success? Contribution to event registration and attendance targets Timely and accurate execution of marketing campaigns Campaign performance metrics (open rates, click-through rates, conversion rates) Effective use of marketing automation and AI tools to improve campaign performance Quality and impact of marketing copy on engagement and conversion Ability to manage multiple campaigns and deadlines effectively Quality and consistency of marketing materials and communications Responsiveness to performance data and ability to optimize campaigns Strong collaboration with cross-functional teams