About this role
We are seeking a versatile and dynamic professional to join our Geneva Corporate Office. The Paid Media Manager is the strategic lead for driving high-value traffic through paid channels and third-party partnerships. This role acts as the central "conductor" between external agencies and internal departments (Digital & E-commerce, Marketing, Distribution) to ensure that every global campaign, seasonal promotion, and OTA cooperative initiative is executed with precision and high ROI. Agency Management: Manage the relationship with the global media agency, monitor/challenge performance and facilitate process improvement for hotels, regions and corporate office. Campaign Strategy & Execution: Lead the planning and lifecycle of large-scale paid campaigns, including Display, Metasearch, and seasonal global promotions. OTA Campaigns Management: Drive marketing initiatives including display campaigns with OTAs (Expedia, Booking.com, etc.) to increase visibility and conversion while maintaining luxury brand integrity. Cross-Functional Coordination: Act as the primary liaison between the Media Agency, Revenue Management, and Brand Marketing to ensure price parity, creative alignment, and budget efficiency. Innovation & Growth: Proactively research and pilot new campaign types and emerging digital ad technologies to keep Kempinski ahead of the competitive set. Performance Analysis: Monitor and report on campaign KPIs, optimising spend in real-time to ensure maximum ROAS and direct channel growth.