About this role
About the role
The Business Development Associate will be responsible for engaging businesses operating car and van fleets, identifying opportunities where Lightfoot’s technology delivers clear value, and securing meetings that lead to product demonstrations and sales. Working as an integral part of our ambitious sales team, the role requires excellent communication skills, the ability to adapt messaging to a diverse customer base, and a highly organised approach to managing prospects.
Success will be measured by the ability to generate high-quality leads, build strong initial relationships, and contribute directly to the team’s growth targets. This position offers the chance to play a pivotal role in expanding Lightfoot’s market presence and accelerating adoption of our technology.
Hours: 37.5 hours per week, Monday to Friday, 8:30am–5:00pm Location: Remote or hybrid working available from our Exeter, Devon office
Key Responsibilities Generate high-quality leads and book qualified meetings to demonstrate Lightfoot’s technology that directly contribute to sales growthHit activity targets and KPIs with a focus on consistently achieving “Meetings Booked & Attended” goalsMake sure every interaction is professional, positive, and leaves prospects with a great impression of LightfootKeep Salesforce fully updated with all calls, emails, and meeting outcomes so the team always has accurate informationWork closely with colleagues across the business to answer questions and ensure prospects clearly understand our product and serviceShare useful feedback and themes from conversations to help improve team performance and prospect engagementProvide weekly updates on your activity and results to support team progress and celebrate successesLook for small ways to make processes smoother and conversations more engaging, keeping the role fast-paced and exciting What we are looking for Ambitious, results-driven, and self-motivated with a proactive, “hunter” mentalityConfident communicator with excellent telephone manner and the ability to adapt style to different audiencesOrganised, detail-focused, and comfortable managing time effectively in a fast-paced environmentPrior experience in cold calling or lead generation is an advantage, with proven resilience and drive to hit targetsStrong computer literacy and ability to learn new systems and processes quickly.Personable, outgoing, and adaptable, with enthusiasm for digital products such as mobile apps and web portals Our Benefits We believe great work deserves great support. Alongside a competitive package, we offer a range of benefits designed to reward our colleagues: 25 days’ annual leaveChristmas closureA day off to celebrate your birthdayLife assuranceHealth and dental cash plansPension scheme …and much more. Visit the “Our Benefits” section of our website to discover the full range of benefits available to our team.
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