About this role
Job summary
We'reon a mission to ensure everyone can access high-quality health and aredetermined to tackle health inequalities.We are working to make preventative healthcare a reality and are relentlessly focused on improving the health and wellbeing of local peopleand communities.
This is ahands-onrole developing and deliveringa range of excitingcommunications and engagement activity.In particular, providingexpert advicefor the programmethat promotes vaccination to priority cohorts most at risk, working closely with system partners including local authorities'public health teamsand local communitiesto take an evidence-basedapproach.You will be responsible fordevelopingengaging and accessiblecontentusing story-telling techniques to inform and reassure and facilitateconversations with local people. You will help to bring ourprioritiesto life for staff,partnersand residentswith a focus on improving the health and lives of the residents ofWestand NorthLondon.
The successful candidate willhave the ability to form strong relationships withstakeholders,craft excellent narrativesand compelling content, andengage partners in the ICB's work successfully.
This postholderwill work collaboratively with the wider communications, involvement and insightsteam and the ICB prevention and vaccination team, to deliver creative, joined-up communications content across our internal and external channels
Main duties of the job
Develop and deliver communications plans in support of corporate priorities and projects, advising internal stakeholders on the mostappropriateapproachesto reach their target audiences. Provideexpert advice to the ExecutiveTeamand other senior managers, supporting senior stakeholders to play a part in delivering corporate communications and campaigns (such as taking part in videos or media interviews) and share messaging through their own professional networks and profiles. Act as a guardian for the corporate brand, managing, developing,monitoring, and advising on the consistent application of plain English, accessibility, and visual identity guidelines across our communications and campaign materials and channels. Ensure that our corporate communicationssetahigh-qualitystandard inwriting,design and is accessible to our audiences (including the use of readable pdfs, alt tags,subtitlesand BSL asappropriate) Essential criteria includes:
The postholder will be expected to have sound judgement and excellent professional communications skills to develop compelling story-telling content in a complex environment. They must be able to lead with confidence, demonstrating creativity, flexibilityandmaking the most of the opportunities we have to communicate and engage with our partners, stakeholders and local communities.
About us
Who we are
We are NHS West and North London. We are the main commissioning NHS organisation for planning and funding health services across our area. Our job is simple: to help people stay healthy and to make sure everyone can get good care when they need it.
We bring together many health and care services across west and north London. This means we help hospitals, GPs, community services, councils and charities work better together for local people.
NHS West and North London (WNL) serves over 4.5 million people and covers 13 London boroughs. (Barnet, Brent, Camden, Ealing, Enfield, Hammersmith & Fulham, Haringey, Harrow, Hillingdon, Hounslow, Islington, Kensington & Chelsea and Westminster)
What we do
We plan and fund local health and care services We support GPs, hospitals, mental health teams, community clinics and pharmacies. We work with councils and community groups so care is joined-up and easy to use. We listen to local people and use their ideas to improve services. We want health and care to be fair, simple and close to home. Our strategy
Reducing inequalities Investing strategically to prevent ill health Better supporting people with the greatest needs, so everyone stays well Make care more local and easier to access Empowered local people that feel more confident about their health and wellbeing
Job description Job responsibilities
See JD for full Job Description
Please note that priority will be given toWNLICB employees who are affected by change.
Closing date:10 of August2026
Proposed Date of Interview: 24 of August 2026
West and North London ICB is committed to promoting equality,diversityand inclusion. We strive to ensure our workforce reflects the rich diversity of the communities we serve, and we strongly encourage applications from candidates from underrepresented groups
We recognise that a healthy work-life balance is essential to the wellbeing and productivity of our staff.
We aim to consider all flexible working requests in a fair and open way, balancing the needs of our organisation with those of our employees. By fostering a flexible working culture, we strive to create an environment where everyone can thrive and contribute to delivering high-quality services for our communities
Person Specification
Education/ Knowledge and Qualifications Essential
Educated to Master's degree, or equivalent level of experience in a communication and/or engagement role Evidence of continuing professional development or training, with sound knowledge of best practice as it relates to corporate communications and campaigns Knowledge of best practice in digital communication principles, authoring standards, website design, accessibility, usability, user journeys, navigation and information architecture, and proficiency in the use of web information architecture presentation (sitemaps, wireframes, storyboards). Understanding of the role of the ICB and ICS within the wider NHS, including current issues and challenges and the wider political and public sector context
Experience Essential
Experience of delivering communications and content across a range of channels, with tangible evidence of effective delivery and measurable impact Experience of developing and delivering a strategic communications plan with the ability to turn complex information into creative, compelling, relevant, and engaging content that tells a clear and consistent story to its target audience Experience of developing and delivering campaign plans to help influence behaviour change, with a solid understanding of social marketing techniques Experience of developing and managing communications in a public facing environment, including using social media as a reputation management and community engagement tool; creating enewsletters; creating high quality, internet-ready content; and optimising paid and natural search and paid-advertising Experience of helping a complex organisation to respond to a crisis in the NHS or wider Public Sector may be helpful but is not essential. o A/I o A/I o A/I o A/I 10 situation taking into account the need for integrated comms channels and disciplines to work together and send clear and timely messages (including media, internal comms and web) Experience of giving professional communications advice to managers and peers, with the confidence to provide appropriate challenge Experience or briefing, commissioning and managing external suppliers to deliver high - quality, value for money communications and campaigns activity
Desirable
Experience of delivering communications n the NHS or wider Public Sector may be helpful but is not essential.
Skills, & Abilities Essential
Excellent organisational, project management, performance management and financial management skills with a methodical approach to ensuring best quality. Ability to work at both a strategic and operational level and to take a long - term view while juggling day -to -day, unforeseen or time sensitive tasks. Ability to lead and manage people and o A/I/Asmt o A/I o A/I 11 teams helping staff to thrive in a supportive, learning environment, while addressing performance where needed Ability to bring people together around shared plans and priorities, with the expertise and gravitas to co -ordinate communications activity at system level where appropriate. Skilled in digital communications monitoring and evaluation with the ability to produce reports, including use of social media management platforms, Google analytics, newsletter software and CMS
Communication Essential
Excellent communications skills, including oral, written and presentation skills Exceptional editorial, copywriting, and story - telling skills, with a meticulous attention to detail and the creativity to translate complex ideas into engaging, people focused content. Excellent inter -personal, persuasion and negotiating skills with the ability to form and maintain productive, professional working relationships with a diverse range of individuals and groups. Understanding of the importance of branding, with strong experience of the management of house style and visual identity across communications channels and campaigns. Ability to translate communications and content requirements into a clear brief and to work with internal and external suppliers to develop communication s solutions, with excellent project management skills Ability to work to the highest standards, demonstrating resilience to pressure, a willingness to adapt quickly to changing situations, work flexibly and retain due professionalism at all times. Ability to navigate challenges and stay on course, with the tenacity and drive to prioritise actions and make things happen.
Effort factors Essential
Mental Effort: frequent interruption, intense concentration when reviewing/writing documents/data, presenting at board meetings.
Values and Behaviours Essential
Commitment to the values and principles of system working agreed across WNL. Emotional Effort: imparting unwelcome news to staff or stakeholders, exposed to difficult/emotional meetings
Effort factors Essential
Mental Effort: managing changing and competing priorities and unforeseen events, intense concentration when reviewing/writing documents/data, presenting at board meetings. Emotional Effort: imparting unwelcome news to staff or stakeholders, exposed to difficult/emotional meetings.
Values and Behaviours Essential
Commitment to the values and principles of system working agreed across WNL Ability to actively promote equality, diversity, and inclusion within all areas of responsibility
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name North Central London Integrated Care Board
Address Marylebone Road
London
NW1 5JD
United Kingdom
Employer's website https://nclhealthandcare.org.uk/ (Opens in a new tab)