About this role
To realize Allergan Aesthetics’ world-class brand strategy, this role is responsible for developing and executing comprehensive brand strategies, including the Long-Range Plan (LRP), and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.
Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex marketsDevelop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trendsUse market, customer, and business insights to influence brand decisionsCreate and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goalsLead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessmentEvaluate new product potential and market development opportunitiesBuild annual sales, profit, price, and expense forecasts/budgetsAchieve annual sales, margin, and market share goalsForecast product requirements, identify supply risks, and develop contingency plansAnalyze market trends and sales potential, and provide monthly forecasts with action plansBuild and maintain relationships with key customersManage patient support programsHandle complaints and suggestions related to assigned productsEnsure all business activities comply with legal, ethical, and company standards Main requirements
University degree preferred5+ years of marketing and sales experience in pharmaceutical companiesExperience with pre-launch marketing and disease awareness campaigns preferredStrong business acumen and analytical skillsStrategic thinking abilityAbility to work cross-functionallyStrong presentation and stakeholder communication skillsFluent in English, spoken and writtenProficiency in MS Word, PowerPoint, and Excel AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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