About this role
Manage brand strategy and execution for products to drive awareness, adoption, and business growth.Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy.Partner with cross-functional teams to address market challenges and support ongoing brand development.Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics.Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights.Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development.Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials.Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, BU, Regulatory, and Legal etc.Oversee brand budget, timelines, etc. to ensure efficient execution.Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards. Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
Position experiences:
Minimum 3 years working experience on product management or marketingMinimum 1 year business management background is preferredBiologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc. is a plusLanguage Skills: Fluent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint. Good master of AI.
Mobility: Willing to travel frequently
Other Special requirement:
Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plusGood understanding of business and product knowledge with marketing senseStrong communication and presentation skill with excellent interpersonal senseExperienced project management background in pharmaceutical companyStrong analytical skills including business and financial managementShould be self-motivated, creative and well organizedExperience in new product or new indication launch is a plus AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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