About this role
KEY RESPONSIBILITIES: SPORTS MARKETING STRATEGY & PORTFOLIO MANAGEMENT Lead the development and execution of the local Sports Marketing strategy and plan, aligned with business objectives, Brand priorities and global Sports Marketing strategy. Identify market opportunities that strengthen adidas’ position across priority sports and categories, and translate these into strategic Sports Marketing initiatives. Develop strategic recommendations for and manage a diverse portfolio of athletes, teams, federations, and other Sports Marketing partners aligned with category and commercial priorities. Define the local strategy, role, and objectives of each partnership to maximize its contribution to the Brand and business. Regularly evaluate the partner portfolio and recommend opportunities to strengthen, optimize, or evolve investments. Execute a cross-category approach across the Sports Marketing portfolio to maximize partner relevance and impact. END-TO-END SPORTS MARKETING & PRODUCT MANAGEMENT Develop, implement, and continuously improve the end-to-end Sports Marketing operating process, ensuring clear ways of working across internal teams and external partners. Own the end-to-end partner servicing process, from contracting and onboarding through seasonal planning, activation, product servicing, performance review, and contract completion or renewal. Lead seasonal product planning and management for Sports Marketing partners, ensuring product requirements are aligned with Brand and category priorities. Manage partner product forecasting, ordering, allocation, delivery, and inventory to ensure timely and accurate product servicing. Coordinate partner-specific product needs and product creation projects, working closely with relevant local, regional, and global Product, Category, and Creation teams. Translate partner and market requirements into clear product briefs and manage the process from concept and alignment through development, approval, production, and delivery. Ensure teams and partners wear and represent adidas products in line with Brand and category plans, reinforcing adidas as the leading performance brand. Identify and resolve operational gaps across the Sports Marketing process to improve efficiency, partner experience, and execution quality. PARTNERSHIP MANAGEMENT & SERVICING Deliver industry-leading day-to-day service to contracted partners and maintain strong, trusted relationships throughout the partnership lifecycle. Oversee the execution of contractual rights, obligations, access, appearances, product requirements, and other partnership deliverables. Ensure all partners consistently represent adidas brand positioning and values both on and off the sporting landscape. Build and maintain strong relationships with key industry stakeholders, including athletes, teams, federations, agents, leagues, and relevant sporting organizations. Provide on-the-ground support for Sports Marketing activities, partner engagements, sporting events, and other ad hoc requirements as needed. PARTNER LEVERAGING & BRAND ACTIVATION Identify opportunities to integrate Sports Marketing partners into key brand initiatives, campaigns, product launches, and consumer activations. Develop and deliver best-in-class leveraging plans that maximize the brand and business impact of Sports Marketing partnerships. Collaborate closely with Brand Communications/Activation, Category and Visual Merchandising teams to bring partner stories and opportunities to life across Vietnam. Supervise local partner-related activations and ensure strong alignment between Sports Marketing strategy, Brand plans, and execution. Maximize partner access, assets, content, and storytelling opportunities across relevant consumer touchpoints. CONTRACT, BUDGET & GOVERNANCE Lead contract negotiations in line with strategic priorities, market value, budget parameters, and global Sports Marketing guidelines. Ensure all Sports Marketing contracts, partnerships, and operations comply with global Sports Marketing Policy and relevant internal governance requirements. Own and manage the local Sports Marketing and partner budget, ensuring disciplined investment, accurate forecasting, and effective utilization of resources. Monitor contractual deliverables and partnership performance to ensure adidas receives agreed rights and value from its investments. Maintain accurate documentation, reporting, and tracking of contracts, budgets, product commitments, and key partnership deliverables. CROSS-FUNCTIONAL & STAKEHOLDER MANAGEMENT Act as the key Sports Marketing interface across relevant local, regional, and global stakeholders. Partner closely with Brand Communications/Activation, Category/Product, Commercial, Finance, Legal, and other relevant functions to ensure seamless execution of Sports Marketing priorities. Provide Sports Marketing expertise and partner insights into relevant Brand and business planning processes. Ensure strong internal visibility of the Sports Marketing portfolio, upcoming opportunities, partner commitments, and key milestones. KEY RELATIONSHIPS: Local: Brand Communications/Activations, Category Management, Visual Merchandising, Digital, Customer Service, Sales, Finance, Supply Chain Global/Regional: Sports Marketing/Brand Partner, Legal External: Athletes, Teams, Federations, Agents, Agencies/Vendors KNOWLEDGE, SKILLS AND ABILITIES: Strong negotiation and commercial decision-making skills Strategic marketing experience with excellent interpersonal and influencing capabilities Deep understanding of the Vietnam sporting landscape Established relationships within the sports industry Proven Sports Marketing and Brand Activation experience Ability to work at pace, multitask, and manage competing priorities Strong planning and strategic development skills High level of commercial and business acumen within sports marketing REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: University degree in Marketing or a related field Minimum 5 years’ experience in the sports marketing industry Established industry network with demonstrated stakeholder management success IT: Microsoft Outlook, Word, Excel, Powerpoint Language Skills: English: Fluent in all four skills (speaking, writing, reading, presenting) Local language: Proficient