About this role
As a Content Marketer, you are the voice behind our brand. It’s your mission to take our big ideas and themes and translate them into engaging content that helps, guides, and inspires our audience. You'll create high-impact content that drives awareness, generates demand, supports product launches, and strengthens our brand across owned channels. From ads and ebooks to landing pages, campaign messaging, social media, and video scripts, you'll ensure every piece of content delivers value while reflecting Foleon's unique voice. Your Focus To find and tell the stories that matter most to our audience, and translate those to effective pieces across the entire marketing funnel. You’ll craft new content based on a variety of marketing goals such as lead generation, brand awareness, and customer engagement. You will be in charge of updating and maintaining all current Marketing publications — you know our content inside and out and make sure it is always up to date and relevant. You can take a request like “We need a MOFU piece around ABM” and turn it into sharp, engaging, effective content that helps everyone reach their goals. In other words, you’re not just filling requests, you’re drilling big ideas down into bite-sized pieces of content Write for a diverse audience that includes content marketers, demand generation marketers, product marketers, sales and revenue teams, and other B2B marketing professionals, positioning Foleon as a trusted industry thought leader. Your Responsibilities Craft high-converting, engaging copy across the entire marketing funnel — ranging from performance ads and landing pages to video storyboards. Own and continuously develop Foleon's brand tone of voice, shaping how we communicate across channels and ensuring every piece of content is consistent, distinctive, and true to our brand. Participate in ideation and execution of brand awareness campaigns. Collaborate with experts to continuously optimize for AEO, GEO, and SEO. Know our thought leaders throughout the organization and understand how to tap into their knowledge to produce useful content for our audience. Create your thought leadership content around the area of content marketing in the age of AI. Manage and publish organic content across our social media channels, tailoring messaging to each platform while maintaining a consistent brand voice. Work comfortably in Figma to create, edit, and collaborate on marketing assets and social media content. Partner with Product Marketing and cross-functional stakeholders to develop compelling messaging, positioning, and naming for new product features and launches.