About this role
Manager, Acquisition & Media Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of Role This role sits within the EMEA Consumer Engagement team and is part of the regional Marketing function. The Acquisition & Media Manager will lead acquisition strategy across paid digital channels, working closely with DTC Ecommerce, Category Marketing, Merchandising, Creative, CRM, Analytics and agency partners to deliver traffic, revenue, profitability and customer growth for EMEA's DTC ecommerce business. Your Impact Own EMEA Customer Acquisition Strategy - Lead acquisition media strategy for EMEA across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting, and emerging channels. - Ensure acquisition activity supports broader business objectives, including customer lifetime value, profitability, and retention. - Balance short-term revenue objectives with long-term customer growth and profitability. - Lead annual, quarterly, and monthly media planning, including investment allocation across markets, channels, campaigns, and commercial opportunities based on business prioritie...