About this role
Your mission As a Content & SEO Intern, you'll support the team in creating, adapting, and maintaining digital content for our branded websites and key e-commerce platforms across Europe. You'll gain hands-on experience with how new products are launched online, how we guide parents through their buying journey with clear, helpful information, and how content is optimized to improve visibility across search engines and emerging AI-powered search experiences. You'll work closely with a team of experienced content specialists and contribute to projects that impact millions of parents across Europe. Key responsibilities What You'll Learn & Support With Content Creation & Updates - Assist with preparing and adapting written and visual content for websites and product pages. - Help ensure content is accurate, on-brand, and suitable for different platforms and audiences. - Support content updates across our websites, Amazon, and selected retailer platforms . SEO & GEO Support - Support projects focused on improving our website's Search Engine Optimization (SEO). - Assist with Generative Engine Optimization (GEO) initiatives to help our content perform well across AI-powered search experiences and Large Language Models (LLMs). - Help optimize content for discoverability across our websites, Amazon, and retailer platforms. - Conduct keyword research, competitor analysis, and content audits. - Research emerging AI search trends and share insights with the team. New Product Introduction (NPI) Support - Support online product launches by organizing assets, coordinating translations, and uploading content. - Learn how digital content workflows, CMS systems, and launch processes work in practice. Consumer-Focused Content - Help create and maintain content that supports parents in choosing car seats, strollers, home equipment, and more. - Support content quality checks to ensure pages are clear, consistent, informative, and optimized for sea...