About this role
Your Responsibilities: • Own the multi-layout windows toolkit, adapted by account and store tier, synchronized with our 4–6 week story cadence • Lead POSM, in-store animation and splash design coordination • Build sell-in toolkits for new collections — line sheets, look books, B2B presentation decks • Design account-specific co-marketing for top wholesale doors, and lead trade show booth design and B2B materials • Supply materials to our Global Ecom team for pure-play partner activation • Develop promotion mechanics stories & toolkits (% off, bundles) and lead GWP creation, distribution and communication • Drive trade-driven activations that bridge commercial big bets with offline execution • Adapt packaging layouts by market and product variant and coordinate print production, working from designs owned by Brand Creative • Run a closed loop with Brand Creative: brief in, deploy out, learnings back • Align with Marketing Planning & Orchestration on calendar and story-window timing • Partner with VM & POP Experience for in-store coherence and with Digital Brand Activation for offline-to-online consistency • Lead, coach and grow a team of 3, building the processes that let a central team deploy world-class toolkits at global scale Your ideal profile: • 8–12+ years of experience in Trade Marketing, Retail Marketing, Wholesale Marketing or Brand Activation • Minimum 3 years of people leadership experience (nice to have) • Bachelor’s degree or Master's Degree in Marketing, Business Administration, Communications or a related discipline • Experience within fashion, lifestyle, premium consumer goods or retail industries • Strong background in wholesale and key account environments • Proven track record deploying large-scale offline activation programs across multiple markets • Experience with windows, POSM, sell-in materials, packaging adaptation and trade fairs • Demonstrated ability to link activation activities to sales and brand performance • Experience operating in international, matrix organizations • Fluent in English. Additional European language is considered an advantage • Strong Microsoft Office skills (Excel, PowerPoint, Word) • Willingness to travel internationally to markets, trade fairs and retail locations • Strong aesthetic judgment and brand sensitivity • Commercial mindset combined with operational excellence • Excellent stakeholder management capabilities • Strong project management and prioritization skills • High level of ownership and accountability • Hands-on execution mindset • Passion for retail, customer experience and brand building • Collaborative leadership style with strong coaching skills • Ability to balance creativity and execution in a fast-paced environment