About this role
Job Title: Vice President - Branding and CommunicationWork Type: PermanentLocation: DLF Downtown, Sector 25A Phase 3, Block 3
It’s more than a career at NAB. It’s about more meaningful work, more global opportunities and more innovation beyond boundaries . Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth, you’ll be recognised and rewarded for your contribution in return. You’ll have our support to excel for our customers, deliver positive change for our communities and grow your career. NAB has established NAB Innovation Centre India as a centre for operations and technology excellence to support NAB deliver faster, better, and more personalized experience to customers and colleagues. At NAB India, we’re ramping-up and growing at a very fast pace. Our passionate leaders recruit and develop high performing people, empowering them to deliver exceptional outcomes to make a positive difference in the lives of our customers and our communities.
A core focus of this role is partnering the Head of Communications & Branding to deliver integrated communication programs that elevate employee engagement, enable operational clarity and readiness, and strengthen the visibility as a world‑class global capability centre for the company 1. Internal Communications
• Plan and deliver internal communication campaigns supporting business priorities, people initiatives, operational updates, and transformation programmes. • Develop content for internal channels (newsletters, Town Halls, leadership messages, intranet, digital signage, videos). • Create messaging and materials for senior leaders (video scripts, talking points, presentations, leadership notes). • Ensure communications foster a transparent, inclusive, and informed workplace. 2. COO Communications Enablement (Key Stakeholder: COO Team)
• Partner with COO team (Service Delivery, Workplace & Facilities, Site Operations) to design and execute operational communications that improve clarity, safety, and continuity—e.g., floor moves, facilities updates, site services, maintenance/downtime notices, service readiness, business continuity, and change/release communications. • Establish comms SOPs, templates, and runbooks for incidents, planned works, and service announcements; drive timely, audience‑appropriate messages across channels. • Coordinate incident communications cadence (initial alert, updates, resolution, post‑incident note) and facilitate after‑action reviews to capture and implement communication improvements. • Translate operational changes into clear employee‑friendly narratives, FAQs, and “how‑to” guidance to reduce friction and support adoption. 3. External Communications & Employer Branding
• Execute employer brand initiatives to attract top talent and strengthen market presence. • Develop external content (social media, PR inputs, talent branding collateral, leadership visibility content). • Ensure all external assets reflect design standards, tone of voice, and identity. 4. Brand Governance
• Steward India’s visual and verbal identity, ensuring alignment with Group standards. • Review and approve brand assets, internal collaterals, and partner‑produced materials. • Support brand campaigns and drive consistency across on‑site, digital, and people‑engagement touchpoints. 5. Content Development
• Draft high‑quality written content: articles, leadership messages, campaign copy, video scripts, digital content, employee stories. • Maintain an editorial calendar and collaborate with stakeholders for timely delivery. • Curate content showcasing company India’s culture, capabilities, and community impact. 6. Stakeholder Engagement
• Partner with People & Culture, Risk, Tech, Operations, Finance, DCO, COO Office, Talent Acquisition, and other teams to understand needs and deliver tailored solutions. • Manage relationships with creative partners, vendors, and agencies as needed. 7. Program & Campaign Management
• Lead and execute multi‑channel campaigns from concept to delivery, including measurement and reporting. • Support major organisational events (Town Halls, Connect Sessions, leadership visits) and culture‑building initiatives. • Track performance metrics (engagement, reach, sentiment) and drive continuous improvement. Success Measures
• Operational comms effectiveness: On‑time delivery vs. agreed SLAs, reduced escalations due to comms gaps, improved colleague clarity and action‑ability (survey/feedback). • High‑quality, timely delivery of communication programs across internal and external channels. • Measurable improvements in employee engagement and campaign performance. • Strong alignment tobrand s tandards and tone of voice. • Increased visibility and recognition of India’s employer brand. • Positive feedback from internal stakeholders, and leadership. Essential
• 8–14 years in corporate communications, branding, internal communications, employer branding, or related fields. • Exceptional writing and storytelling, with adaptable tone and style. • Experience running multi‑channel campaigns in large/global organisations. • Strong brand governance and creative content development capability. • Ability to manage multiple projects with speed, clarity, and accountability. • High stakeholder management capability, including confidence engaging senior leaders and internal stakeholders. Preferred
• Experience in BFSI, technology centres, or global capability centres. • Experience crafting social media and leadership visibility content. • Good if they have experience in incident / change / BCM related communications. A diverse and inclusive workplace works better for everyone: Our goal is to foster a culture that fills us with pride, rooted in trust and respect. NAB is committed to creating a positive and supportive environment where everyone is encouraged to embrace their true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It’s a huge part of what makes NAB such a special place to be. More focus on you: We’re committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities Join NAB India: This is your chance to join NAB India and along with your experience and expertise to help shape an innovation driven organisation that focuses on making a positive impact in the lives of its customers, colleagues and communities To know more about us please click here To know more about NAB Global Innovation Centres please click here We’re on LinkedIn: NAB Innovation Centre India