About this role
Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption. You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals. Key Responsibilities -Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation -Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences -Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles -Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing -Develop thought leadership content and customer advocacy programs -Define brand architecture, voice, and governance within a broader brand ecosystem -Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms