About this role
What you'll do
As a Loyalty Specialist, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.
• Create and configure loyalty offers within loyalty management systems according to documented business requirements.
• Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives.
• Review campaign requirements and translate offer logic into system configurations.
• Conduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experience.
• Perform defect identification, issue troubleshooting, and documentation of test results.
• Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations.
• Coordinate with business stakeholders to resolve configuration issues and clarify requirements.
• Support campaign launch readiness activities and ensure execution timelines are met.
• Monitor offer performance during launch periods and escalate issues where necessary.
• Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures.
• Participate in continuous improvement initiatives to increase operational efficiency and reduce defects.
• Ensure compliance with established processes, controls, and service-level agreements.
• Assist with prioritization and management of multiple concurrent campaign requests.
What you bring
• Post-secondary education in Business, Marketing, Operations, Technology, or a related field.
• 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline.
• Strong attention to detail and commitment to accuracy.
• Experience managing multiple priorities and working under tight deadlines.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office, particularly Excel.
• Ability to collaborate effectively with cross-functional teams.
• Experience working with loyalty programs, CRM platforms, or marketing technology solutions.
• Experience with campaign management, offer configuration, or promotion setup.
• Knowledge of quality assurance and testing methodologies.
• Familiarity with customer segmentation and personalized marketing concepts.
• Experience working with vendors and external technology partners.
We’re always looking for great talent! In addition to competitive pay, we offer:
• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts
Broadband Salary range: $64,000.00 and $106,000.00 CAD Annual.
Our typical hiring range is between $64,000 and $85,000 CAD Annual. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
#LI-NV1
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.