About this role
Blue Cross of Idaho (BCI) is looking for a Marketing Program Manager. In this role, you will lead the planning, development, and execution of marketing strategies and projects across a portfolio of brands, assigned market segments, and products. You will ensure strategic marketing plans, campaigns, and materials effectively elevate brand awareness, strengthen market presence, and support business objectives while maintaining consistency and alignment across multiple brands. This role has preference for flexible hybrid location (onsite Meridian Idaho and work-from-home); there may be opportunit