About this role
Manager, CRM Propositions & Campaigns (FTC) Share on: Apply now Management Level Manager Job ID 0000034589 Category Sales, Marketing & Product Management Location Copenhagen, Denmark Job Description Join us in shaping top-tier CRM Propositions, offerings & campaigns globally at the LEGO Group! Join us for an exciting 8-month fixed-term contract as “Manager, CRM Proposition and Campaigns" within the broader Membership & Personalisation team. Bring your passion for Membership & Personalisation to build direct and long lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow! Please note: This role is an 8-month cover role located in our Copenhagen HUB. No relocation assistance is offered. Core Responsibilities Co-own the planning and delivery of CRM campaigns and member propositions for LEGO® Insiders, ensuring activities are commercially impactful, customer-centric, and aligned with global business priorities. Drive the planning and activation of CRM campaigns for LEGO® Insiders, translating commercial priorities, member propositions, and global strategies into engaging customer experiences and measurable business outcomes. Lead cross-functional collaboration across Membership & Personalisation, Commercial, Marketing, and CRM team to ensure campaign plans and member offerings are aligned with business objectives. Own the end-to-end campaign planning process for CRM propositions and offers, ensuring clear communication, stakeholder alignment, and effective activation. Partner with CRM Hub team to develop compelling, personalised, data-driven campaigns that increase member engagement, drive traffic, and deliver commercial performance. Manage campaign forecasting and performance tracking, establishing KPI targets and monitoring revenue, traffic, engagement, and other success metrics. Analyse campaign results and customer insights to identify opportunities for optimization and inform future proposition and campaign planning. Act as a key CRM subject matter expert, influencing stakeholders and championing best practices in campaign planning, customer engagement, and member communications. Play your part in our team succeeding M&C Marketing focuses on developing and implementing key capabilities to ensure global marketing excellence. This role is part of the Global Membership & Personalisation Team, reporting directly to the Senior Director of the Global CRM Hub. Do you have what it takes? Solid experience of managing best in class customer proposition development and related offerings, leveraging data and insights. Experience of delivering personalised CRM campaigns at scale within an omni-channel context Experience of working with CRM tools, processes and technology for driving personalisation and commercial impact Successfully navigate diverse partner dynamics within a global company, fostering collaboration with product and tech teams. Exhibit strong skills in structured problem-solving and communication, delivering clear recommendations to senior leaders. Experience working in a global, multi-cultural manufacturing company with a complex channel mix, including both direct-to-consumer (D2C) and business-to-business (B2B) channels. As a person you are positive and solution-oriented; you are a true team player, whilst also able to work independently, and setting clear direction; you have an inherent drive and excel at stakeholder management and influencing stakeholders #LI-SG2 #LI-Hybrid Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.