About this role
Job Requisition ID #
26WD100063
Position Overview:
Autodesk is a leading provider of AI-powered design & construction management solutions. We are looking for a creative and growth-oriented Director of Revenue Marketing for our Emerging Business portfolio, to join our growing team and drive revenue impact through strategic demand generation, account-based, and field marketing initiatives.
Reporting into the VP of AEC Marketing, the Director of Global Revenue Marketing for Emerging Businesses will develop and execute a comprehensive demand generation program that drives revenue growth, customer acquisition, activation, and expansion for Autodesk Forma for Construction, Water Infrastructure and Forma Design. This individual will be a key member of the marketing leadership team and will align closely with sales on GTM strategy, analyzing campaign performance & conversion, while providing a feedback loop to core product marketing and audience marketing. This role can be remote, hybrid, or office-based.
Responsibilities
Develop and implement demand generation plans that map to overall business unit goals to achieve pipeline forecasts and meet or exceed ACV business targets
Plan and direct the development and implementation of campaign strategies and global programs that support meeting the Autodesk Emerging Businesses' key financial (pipeline generation) and non-financial (brand building) objectives
Plan, manage, and optimize spend for annual revenue marketing budgets to support funnel growth and pipeline velocity for our Emerging businesses
Establish key performance indicators for Demand Generation, ABM, and Field Marketing team(s) to track, measure, and optimize funnel performance across multiple digital channels and geos
Establish operating model with regional marketing teams to deliver consistent revenue marketing and GTM programs in global markets
Measure and report high-level ROI metrics to senior and executive leadership teams on an ongoing basis
Manage multiple executional teams including Campaign Development, Demand Generation, Account-Based Marketing, and Field Marketing.
Actively work through complex issues through analysis, data and collaboration across multiple stakeholders
Establish process and tools for project management and team productivity that ensures transparency and accountability across teams
Collaborate with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit, including leadership in Sales, Product Marketing, Customer Marketing, PR, Operations, and Customer Success
Actively share business and marketing strategy of functional business unit to groups inside and outside of the Autodesk Emerging Business team, including Worldwide Marketing, Worldwide Sales, and executive leadership Minimum Qualifications
10+ years of experience in progressive marketing leadership with an emphasis on B2B demand generation with at least 5 years in a leadership role
Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, Activation, Retention, Broad Demand Generation, and Field Marketing
Experience managing Marketing Operations teams, including fluency in Marketo or similar marketing automation platform
Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue
Proven experience developing and executing integrated campaigns across multiple channels including email, webinars, paid media, events, and social media
Excellent analytical skills and ability to use data to make informed decisions and optimize resources accordingly
Proven leadership skills with experience managing and developing high-performance teams at scale and globally
Excellent communication, collaboration and influencing skills with the ability to work effectively with other teams
Possess a growth mindset with a track record of up-leveling past reports through mentorship and educational guidance Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $146,000 and $261,360. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging
In-Person Onboarding and Identity Verification
This role may require in-person onboarding and/or in-person ID verification.
Are you an existing contractor or consultant with Autodesk?
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