About this role
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A Senior SEO Specialist at Welocalize, will lead strategic SEO initiatives across a diverse portfolio of global clients. Leveraging deep technical expertise and a data-driven mindset, a Senior SEO Specialist is responsible for developing, executing, and optimising comprehensive SEO strategies that drive measurable business outcomes. • Develop and contribute to comprehensive SEO strategies, including technical audits, content optimisation, and off-site initiatives. • Oversee SEO performance tracking and deliver actionable insights through advanced reporting. • Collaborate cross-functionally with content, development, and localisation teams to implement SEO best practices. • Help identify opportunities to further improve efficiency or quality of work delivered. • Own the day-to-day delivery of SEO work against customer objectives. • Lead comprehensive SEO audits, identifying and addressing technical issues. • Manage and optimise on-page and off-page SEO campaigns. • Develop and execute advanced keyword strategies for content optimisation. • Oversee and refine link-building strategies to enhance domain authority. • Analyse and report on SEO performance metrics, providing actionable insights. • Stay updated with the latest SEO trends and algorithm changes. Additional Job Details:
• Ideally 2 years+ experience in SEO. • Any prior exposure to other digital marketing channels is a plus. • Ability to work collaboratively with cross-functional teams. • Up-to-date knowledge of SEO trends and algorithm changes. • Advocate and demonstrable impact on insights and delivery.
Skills and Knowledge
• Ability to conduct comprehensive SEO audits and competitive analysis. • Experience in leading SEO projects and initiatives. • Strong data analysis skills to derive actionable insights and optimise strategies. • Experience in developing and executing advanced keyword strategies.