About this role
It's fun to work in a company where people truly BELIEVE in what they're doing!
You are accountable for the development & delivery of fact-based and holistically considered portfolio and pricing recommendations to the Managing Director / Customer Marketing Managers based on robust analytical projections of both internal business and external market/competitor sales, pricing , and profit dynamics. In addition, you have responsibility for pricing administration, and tracking pricing compliance alerting the business to deviations and associated commercial implications.
WHAT YOU WILL DO:
Key Performance Area Performance Outputs Decision Tools & Analytical Modelling
• Integrate multiple disaggregated data sources to build a solid platform for decision making tools & robust analyses • Provide the business with sophisticated RM Tools & analytical modelling with ongoing continuously development / innovation • Profit Waterfall - Price threshold analysis - Price/pack discount curves - Price elasticity calculations - Competitor & trade pricing intelligence - • Customer Profitability
Portfolio Optimisation
• Undertake routine & ad-hoc analyses of portfolio performance against agreed strategic positioning & KPIs (internal commercial & competitor benchmarks) to identify opportunities to rationalize under-performing lines • Support pack/price architecture initiatives to map the brand portfolio against key shopper and trade needs & sales/pricing dynamics to direct cluster-based ranging recommendations as well as identify opportunity gaps for competitive offerings • Undertake scenario modelling in support of innovation business cases to determine optimal pack price, launch promotion plans and associated volumetric assumptions Customer Profitability
• Undertake routine & ad-hoc analyses of customer performance against agreed strategic roles & KPIs (internal commercial & channel benchmarks) as the basis for decisions on the scope & levels of resource & financial investments made Price, Promotions & Increases
• Work closely with Shopper & Trade Marketing & Customer Managers to determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV, drive brand switching & profitably build basket size/mix in line with shopper plans • Support financial planning of Price Increases through scenario modeling of competitor response assumptions, trade buy-ins, timing of RSP changes on-shelf • Track PI implementation, timeously highlighting deviations from plan Commercial Arguments
• Provide fact-based commercial inputs into the development of compelling commercial arguments to the trade in support of innovations, campaigns, promotional pricing and pricing recommendations Pricing Administration & Compliance
• Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies. • Timeously inform the business of compliance gaps with estimated commercial impact so as to drive rapid resolution
WHAT YOU WILL BRING TO THE TABLE: Minimum Requirements:
B.Comm Economics and Business Administration
Experience:
3-5 years as a Revenue/Pricing Manager or similar with FMCG or Manufacturing
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In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.