workable

Performance Marketing Manager - East Asia @ GoMining

MalaysiaOnsiteFull-timePosted 130 days ago

Opens on workable

About this role

GoMining is expanding its presence across East Asia, and we are hiring a Performance Marketing Manager to lead paid user acquisition and revenue growth across Japan, South Korea, and Mainland China.

This role is ideal for a performance expert who deeply understands regional platforms, consumer behavior, and fast-paced growth environments.

ResponsibilitiesOwn and scale full-funnel paid media campaigns across East Asian platforms, including: Google, Meta, TikTok, LINE, Naver, Kakao, WeChat, Baidu, Douyin, XiaoHongShu, and regional ad networks.Drive efficient user acquisition, retention, and revenue growth with LTV-based optimization.Build and execute testing frameworks: audiences, creatives, bidding strategies, landing pages.Manage large monthly budgets while meeting strict CPA, ROAS, and retention KPIs.Localize performance strategies in collaboration with creative, analytics, and product teams.Develop dashboards, market reports, and performance insights.Build relationships with platform partners, local vendors, and regional media agencies.Stay ahead of East Asian digital trends, regulations, and platform innovations.Requirements

4+ years of hands-on experience in paid media / performance marketing.Deep understanding of Japan, Korea, and China ad ecosystems, including local platforms and user behavior.Proven track record of scaling campaigns in high-growth environments with strict efficiency goals.Strong understanding of creative testing cycles and iteration models specific to East Asia.Experience managing six-figure monthly budgets across multiple channels.Strong skills in analytics, tracking, attribution, and measurement tools.Ability to collaborate across cultures and time zones.Strong communication skills (English B2/C1 or higher).Highly preferred: candidates native to Japan, Korea, or Mainland China (or with equivalent regional expertise).Benefits

Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 28 vacation days, 15 sick days, plus local holidays. Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company villa in Turkey, Bali).

Skills

Marketing

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