About this role
Position Summary
Role and Responsibilities
Marketing Campaign Management (60%)
• Support the development and execution of the annual SES marketing calendar, Go-to-Market (GTM) execution for flagship device launches and major retail campaigns • Plan, coordinate, and execute localized marketing campaigns, retail activations, and promotional activities • Work with internal teams and external agencies to develop creative assets and marketing materials. • Coordinate cross-functional stakeholders to ensure smooth execution of launch activities. • Assist in developing and managing strategic partnerships, collaborations, and co-marketing initiatives. • Drive awareness, store traffic, and customer conversion through targeted marketing initiatives. • Monitor campaign performance and provide reporting on ROI, effectiveness, recommend actions to maximize customer engagement and sales results • Identify opportunities to optimize future campaigns based on performance insights and market trends. • Ensure marketing activities are aligned with brand guidelines, PDPA and legal compliant.
Sell-Out Platform Performance
• Support initiatives that drive traffic, engagement, and conversion across key retail platforms, including: • Visit-In • Google Business Profiles • Samsung Care+
• Monitor platform performance against established targets. • Track sales attachment rates and recommend improvement opportunities. Contract Administration and Management (30%)
• Coordinate partner contract renewals and ensure compliance with internal processes and timelines. • Maintain accurate records of contracts, rental agreements, and related documentation. • Monitor key contractual milestones and ensure timely follow-up with relevant stakeholders.
New SES Store Expansion (10%)
• Support the evaluation of new Samsung Experience Store opportunities eg location assessments, competitor analysis, and market research. • Assist in developing business cases and financial evaluations, including P&L analysis. • Prepare recommendations and presentations for management review. • Monitor performance of newly launched stores against approved business objectives.
Skills and Qualifications
Education
• Bachelor's Degree/ Diploma in Marketing, Business Administration, Retail Management, or a related discipline. Experience
• 3-5 years of experience in retail marketing, trade marketing, brand marketing, or retail operations. • Experience managing marketing campaigns(Product launches and developing GTM campaigns for standalone stores) retail activations, and promotional programs. • Exposure to lease management, contract administration, or retail store operations is advantageous. • Experience supporting product launches and cross-functional project management is preferred. • Retail, consumer electronics, telecommunications, or FMCG industry experience is highly desirable.
Skills & Competencies
• Strong project management and execution skills. • Commercially driven with good analytical and problem-solving abilities. • Ability to interpret sales and marketing performance data. • Excellent stakeholder management and communication skills. • Strong organizational skills with attention to detail. • Proficiency in Microsoft Excel and PowerPoint. • Ability to manage multiple priorities in a dynamic retail environment. • Self-motivated, proactive, and results-oriented.
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