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Job Description Area Sales OfficerThe incumbent will be responsible driving the secondary sales and merchandizing by building and developing long term relationships with the retailers.1)Cover all relevant outlets in the respective territory • Achieve assigned monthly POB, primary & secondary target • Responsible for New Outlet Opening • Responsible for New Product Launch • Manage the performance of retail & wholesale outlets to improve our sales & revenue. • Ensure POB conversion into secondary sales with DMS execution (if applicable) • Mobile reporting (Attendance & Sales) on daily basis • Responsible for repeat & frequent order from outlets • Responsible for merchandising & store branding • Develop & Maintain strong relationship with channel Partners