About this role
Job Description:
Job Summary：
• Brand Manager leads the development and execution of the brand plans to drive company growth and profit.
What are we looking for?
• University Degree, preferably in Business/Marketing/Brand Management • Solid experience in brand marketing in international FMCG companies (minimum 3 years) • Experience in Brand Manager role not less than 1.5 years • Good analytical, presentation and communication skills • Ability to manage several different and complex projects at the same time • Fluent English
What will be your key responsibilities?
• Develop and deploy long-term and short-term strategy to drive portfolio • Lead annual marketing plan • Develop activation strategies, communication and promotion plan, pricing strategy, new product launches, and distribution priorities • Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products • Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products
What can you expect from Mars?
• Work with diverse and talented Associates, all guided by the Five Principles. • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. • A strong focus on learning and development support from day one, including access to our in-house Mars University. • An industry competitive salary and benefits package, including company bonus.