About this role
Sales & Revenue Generation · Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events · Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs · Manage and grow a portfolio of corporate and individual clients · Achieve monthly and annual sales targets in line with business plans · Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues. · Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic. · Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization. · Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events. · Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction. Account Management & Partnerships · Build and maintain strong relationships with key corporate accounts, event planners, and local partners · Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams · Develop strategic partnerships to increase footfall and brand exposure Marketing & Brand Positioning · Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events · Support digital and social media initiatives by contributing sales-driven content and campaigns · Represent the restaurant(s) at networking events, trade shows, and industry functions F&D Reservations Management · Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings · Ensure reservation standards, response times, and guest communication align with brand and service expectations · Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties · Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting · Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence · Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals Coordination & Operations Support · Act as the main point of contact for restaurant-related sales inquiries · Ensure seamless handover of confirmed business to Operations teams · Follow up on guest feedback and ensure high satisfaction and repeat business Reporting & Analysis · Track sales performance and prepare regular reports on revenue, market trends, and opportunities · Maintain accurate records in CRM and sales systems · Analyze market competition and recommend strategies to maintain a competitive edge
Qualifications & Experience · Minimum 3–5 years of experience in F&B sales, restaurant sales, or hospitality sales · Experience in luxury hotels or high-end restaurants preferred · Proven track record of achieving sales targets · Fluency in English; additional languages are an advantage Key Performance Indicators · Restaurant sales revenue vs target · Number of new accounts secured · Repeat business and client retention · Event conversion ratio · Guest satisfaction related to sales-driven bookings · Reservations conversion rate · Response time and accuracy of reservations handling · Guest satisfaction related to booking experience