About this role
The Opportunity
The Ottawa Senators are seeking an energetic, ambitious, and detail-oriented professional to join our team as Marketing Lead, Promotions & Events.
Reporting to the Senior Director, Marketing, the Marketing Lead, Events & Promotions will lead a team of highly engaged individuals responsible for brand equity, events & promotions and work collaborate with our retail partner.
Senators Sports & Entertainment seeks a collaborative, forward-thinking professional who work with departments across the organization to support marketing strategies to drive brand equity and achieve organizational goals. The successful candidate will have a proven track record in a consumer-driven environment and have a deep understanding of customer journeys and how to effectively engage and satisfy their needs.
Number of vacancies: 1. This is a newly created role.
Key Responsibilities
• Support the development and execution of annual marketing plans supporting the SSE brand portfolio (Ottawa Senators, Senators Community Foundation and Canadian Tire Centre), ensuring planning alignment and integration with Ticketing, Premium Sales and Corporate Partnerships
• Support the revamped Ottawa Senators brand identity
• Work alongside a small team that is passionate about our customers and accountable for delivering organizational objectives
• Leverage business intelligence and consumer insights data and analytics to develop strategies for growth
• Support retail merchandise operations (gameday, stand alone, online), leveraging NHL best practices to provide a memorable shopping experience: high value, expansive selection, exceptional service and consistent availability
• Support and provide leadership to cross departmental teams in the strategy and execution of various Ottawa Senator events (CSR Nights, Promotional Calendar, Fan Fest, Skills Competition, Banner Raising Ceremonies, etc.)
• Maintain and grow Season Seat renewal rate and customer satisfaction through effective customer communications and touchpoints
Qualifications (what we look for)
• Minimum of five (5) years of progressive experience, with demonstrated marketing leadership acumen
• Undergraduate degree required (Business preferred)
• Outstanding record of achievement and team leadership within a dynamic, complex and competitive industry: Sports & Entertainment, CPG, DTC, and/or agency experience preferred
• Experience working with multiple corporate partners to ensure their brand activities are aligned with their corporate priorities
• Experience developing various brand strategy concepts through multi-channel platforms including digital, TV, OOH, social, print and experiential
• Proven strategic leadership including the ability to plan, organize, coordinate, assign, direct and evaluate the work of professional and administrative staff
• Ability to build strong and collaborative relationships with their team, cross functional partners, Senior Leadership Team and external partners
• Excellent communication skills (oral and written); excellent analytical and organization skills
• Demonstrated experience managing complex departmental budgets
• Bilingual (English & French) an asset
Who We Are
The Ottawa Senators Hockey Club is a professional sports organization competing in the National Hockey League (NHL) and representing Canada’s capital city. The Club delivers world-class sport and live entertainment experiences to the Ottawa-Gatineau region while operating in a fast-paced, collaborative environment across hockey operations, business operations, and event delivery, with a shared commitment to excellence, integrity, and community impact.
What We Offer
Employees will have the opportunity to work in a unique industry, with access to to memorable fan experiences, and exclusive perks such as staff tickets to games and events, partnership discounts (Goodlife, etc.), and free on-site parking - along with the chance to contribute to an organization that takes pride in its people, its performance, and its community.
This role is eligible for a comprehensive benefits package, including health, dental, wellness subsidy, and retirement programs. Support for continued learning (tuition reimbursement) is available, as well as access to multiple learning platforms.
Active social committee, which hosts multiple large-scale events throughout the year.
This role falls within a base salary range of $73,200 to $112,000 annually, consistent with the organization’s established salary ranges. Salary ranges are determined through a wide variety of factors including but not limited to market data, internal equity, education, relevant experience, knowledge, and applicable skillset.
We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.
Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require a disability related accommodation in order to participate in the recruitment process.
SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities.
SSE confirms that it does not use artificial intelligence (AI) or automated decision-making tools in its recruitment or hiring processes. All candidate screening, evaluation, and selection decisions are conducted by human recruiters or hiring managers using predefined, job-related criteria, ensuring a fair, transparent, and human-led hiring process in compliance with applicable employment and privacy laws.
To all recruitment agencies: SSE does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. SSE is not responsible for any fees related to unsolicited resumes. $73,200 - $112,000