About this role
Full-time | Remote | $3,000–$4,500/month | CET/SAST overlap preferred
Hi, I’m Noel, founder of JobRack.
We help business owners hire brilliant remote team members from Eastern Europe and South Africa.
That means something quite real.
We help founders grow their companies with people they genuinely rely on. And we help talented people get better jobs, better opportunities, and better lives.
When we do our job well, it genuinely matters. We make a difference. And that’s something we care about.
Why this role is differentWe’re a small, tight-knit team that cares about doing great work. We take pride in what we do. We care about our clients. We care about our candidates. And it shows.
Clients regularly tell us how much they enjoy working with us. Candidates often say it’s the best hiring experience they’ve had.
We want our marketing to feel the same. Not louder. Not more aggressive. Just smarter, more thoughtful, and genuinely useful.
This is a “build and figure it out” roleWe’re not looking for someone to follow a playbook. We’re looking for someone who can help create it. You’ll work directly with Noel to come up with ideas, test them quickly, and improve what works.
You’ll have a lot of autonomy. You’ll also have a lot of ideas. The key is knowing what to do first.
What you’ll actually be doingYour job is to figure out how we:
Deeply understand our audience and what actually matters to themGet their attention in a way that feels relevant and worth engaging withTurn past clients into a consistent source of referralsRe-engage people who almost worked with usCreate thoughtful follow-ups that people genuinely appreciateBuild useful content, tools, or small products that attract the right peopleTurn interest into trust, and trust into conversations This is not just about execution. It’s about judgement.
Understanding people properlyA big part of this role is getting really close to our audience. Not surface-level personas. Actually understanding:
what they’re trying to achievewhat frustrates themwhat they care aboutwhat makes them trust someone Then using that to create marketing that feels relevant and compelling. Not generic.
Prioritisation mattersWe’ll have far more ideas than we can execute. You’ll need to be good at deciding:
what has the best chance of workingwhat’s worth testing quicklywhat’s not worth doing at allAnd then moving fast on the right things.
Where AI comes inWe’re already using AI heavily, and we expect you to be as well. You’re likely already using tools like Claude Code, Cowork, Lovable, or similar to actually build and execute things, not just write prompts or generate content.
This role is a chance to really use those tools to:
build fastertest more ideascreate things that wouldn’t have been practical beforedeliver better, more thoughtful experiencesIf that excites you, you’ll enjoy this role.
Requirements
The kind of person this suitsYou’ll likely enjoy this role if:
You like building things yourself, not just managing themYou think carefully about the people you’re marketing toYou’re good at prioritising and deciding what’s actually worth doingYou move quickly and are comfortable testing ideasYou take pride in making things genuinely goodYou’re curious and always looking for better ways to do thingsYou’re excited by using AI to actually build and execute You probably won’t enjoy it if:
You prefer clear instructions and predefined plansYou move slowly or over-polish before launchingYou focus more on channels than outcomesYou think marketing is mostly ads and funnels
What it’s like to work hereWe’re a friendly, driven team who take our work seriously without taking ourselves too seriously. We value:
ClarityFocused speedPositivity and professionalismConstant improvementWowing the people we work withAbove all, we’re helpful and friendly.You’ll be trusted to get on with your work. You’ll have space to try things, improve them, and learn quickly. And your ideas will actually be used.
Benefits
What you’ll getReal ownership over marketingDirect access to the founderA team that enjoys working together and cares about doing great workThe chance to build things, not just manage themA role where your work actually makes a difference What’s in it for you?💰 $3,000–$4,500/month depending on experience 🌍 100% remote, work from anywhere 🕘 Full-time, with some flexibility 🌴 20 days paid holiday (rising to 25 after one year) 🤒 5 paid sick days per year ✈️ Annual team retreat, opportunity to grow with us, real ownership
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
A quick note on working as an independent contractor:
We hire our team members on an independent contractor basis but that’s just a legal thing. In every way, you’re a real team member. Just please be happy to work in this way - if you need advice on it, apply and we’ll help you figure it out together
This is our typical hiring process - occasionally, it may include extra steps.
🔍 How to shine • Read the role details carefully. • Submit a thoughtful, high-quality application. • Stay responsive - we’ll keep you updated at every stage.
✨ Important notes • Apply only through JobRack; please don’t contact the company directly. • We expect a respectful hiring experience - any disrespect means instant disqualification. • This is a full-time, primary role (no freelancing or second jobs).
❓ New to remote work? Check out our handy FAQ: jobrack.eu/jobseeker-faq