About this role
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria
What You’ll Do as a Performance Marketing Specialist
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
Own the day-to-day management, optimisation and reporting of Google Ads activity across Shopping, Performance Max, Search, App and YouTube campaignsManage campaign budgets, performance targets and optimisation roadmaps, ensuring activity is aligned to business objectives and commercial prioritiesPartner with the Performance Marketing Manager to help shape the strategic direction of performance marketing activity, identifying priorities and opportunities for future growthLead product feed management and optimisation through ProductsUp, ensuring product data is accurate, enriched and structured to maximise performance across marketing channelsWork closely with internal teams to identify feed enhancement opportunities, troubleshoot issues and improve product visibility and campaign effectivenessOwn Google Merchant Center operations, ensuring compliance, feed health and timely resolution of product disapprovals and warningsPartner with agency and technology providers to drive continuous improvement across Google Ads, ProductsUp and programmatic activitySupport the planning, activation and optimisation of programmatic campaigns through Epsilon and other media partnersIdentify and deliver testing opportunities to improve campaign performance and drive ongoing channel growthMonitor campaign performance daily, proactively identifying risks, opportunities and areas for optimisationCollaborate with internal teams and technology partners to support feed enhancements, troubleshoot issues and improve product visibility and campaign effectivenessReport on campaign performance, tests and experiments, delivering actionable insights and recommendations to stakeholders across the businessSupport ad hoc reporting requests, providing clear analysis and recommendations to the wider Media teamBuild and maintain dashboards, trackers and reporting frameworks to improve visibility of performance marketing activityStay on top of emerging trends, AI capabilities, platform updates and new opportunities within Google, feed management and programmatic advertisingBuild strong working relationships with key stakeholders across Digital, Analytics, Technology, Trade and Creative teamsSupport budget management, forecasting and invoice processing as requiredOther duties and requirements as required by the business What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
5+ years' minimum experience in performance marketing, with strong hands-on experience managing Google Ads campaignsStrong understanding of Google Ads including Shopping, Performance Max, Search, YouTube, Demand Gen and App campaignsExperience managing product feeds and feed optimisation platforms such as ProductsUp, DataFeedWatch, Feedonomics or similar technologiesExperience working with Google Merchant Center and resolving feed quality and product data issuesUnderstanding of programmatic advertising principles and experience working with DSPs, media agencies or programmatic partnersStrong analytical mindset with the ability to translate data into actionable business recommendationsExperience using Google Analytics 4 or similar reporting and analytics toolsCommercially focused with a strong understanding of performance marketing KPIsExperience managing testing frameworks and delivering insights from experiments and optimisation initiativesAbility to manage multiple priorities and projects within a fast-paced retail environmentExcellent stakeholder management and communication skills with the ability to present insights and recommendations clearlyHighly organised, proactive and comfortable working independently while collaborating with cross-functional teamsPassion for digital marketing, ecommerce, retail and emerging marketing technologies
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
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