About this role
Alta Planning + Design is seeking a TDM Marketing Specialist II or III to support the development and execution of marketing and communication initiatives for our client projects. The TDM Marketing Specialist II or III works closely with TDM marketing, programs, and creative services, project managers, and technical teams to produce compelling, clear communications across a range of projects and audiences. This mid-level role is a key implementation partner to our TDM marketing team, rolling up their sleeves to get things done across content creation, social media engagement, email and automated marketing, website management and creative coordination. The ideal candidate TDM marketing, programs, and creative services staff, project managers, and technical teams to develop compelling content that communicates complex transportation concepts in clear and engaging ways. The TDM Marketing Specialist II or III contributes to a variety of marketing materials and digital communications, supporting campaign development, thought leadership, and project-related outreach. The ideal candidate is a strong writer and marketer who is comfortable working across multiple platforms and managing content for a range of audiences and projects. About Alta Alta Planning + Design is a multidisciplinary firm specializing in active transportation planning, design, and implementation. We work with communities across North America to create safe, equitable, and sustainable transportation systems that support walking, bicycling, transit, and healthy living. Our marketing and communications efforts help elevate Alta’s work, support client initiatives, and engage communities around transportation and behavior change. Content Development Create and edit content for blogs, newsletters, websites, social media, email campaigns, paid media, and marketing materials Collaborate with designers and marketing staff to produce visually engaging communications, and to source stories and updates Marketing & Campaign Support Execute marketing and communication tactics, including content publishing, scheduling, and campaign deployment Coordinate production timelines with creative, marketing, and programs teams Assist with implementing multi-channel marketing campaigns across digital platforms including social media, paid media, and email marketing Maintain content and editorial calendars, CMS, and performance analytics for marketing channels Coordinate with project teams to identify and develop project-related content Messaging & Brand Support Ensure content aligns with brand voice, positioning, and visual identity Help develop messaging frameworks that support marketing campaigns and project communications Contribute to storytelling that highlights Alta and client’s work, impact, and expertise Content Performance & Optimization Track content engagement and performance across digital platforms (engagement, clicks, conversions, email performance, etc.) Identify opportunities to improve reach, engagement, and effectiveness (testing topics, formats, timing, etc.) Apply insights from performance metrics to inform future content strategies Maintain/update content on CMS (i.e., WordPress); optimize content for SEO Quality Assurance Review and edit content to ensure clarity, accuracy, and consistency Ensure marketing materials meet Alta’s quality and brand standards Maintain high standards for written and visual communication materials Collaboration Work closely with project managers, subject matter experts, and marketing staff to support content development Coordinate with external vendors and contractors when needed Contribute to a collaborative and creative team environment by communicating clearly, sharing updates proactively, incorporating feedback, and working across teams to move projects forward Take initiative to clarify needs, identify next steps, and follow through on requests with attention to deadlines, details, and communication