About this role
Job Location: Nairobi, Kenya About the role: This role owns brand and performance marketing for EasyCook, Sun King's pay as you go LPG cooking gas product. The Associate Brand Manager is responsible for growing customer usage and loyalty across Sun King's EasyCook hub network in Kenya, working closely with the commercial and field teams to bring the product to more households and to help existing customers get more value from it. The role sits within the Kenya marketing team and reports to the Head of Marketing, Kenya. Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook. Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network. Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results. Develop and manage a customer loyalty and retention programme for EasyCook customers. Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials. Develop marketing initiatives to grow EasyCook's presence with institutional and business customers. Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend. Design and manage field incentive programmes that support marketing objectives. Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials. Report on marketing performance and campaign results across the hub network. Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.