About this role
Who We Are You enjoy creating and innovating. You never stop striving for better. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova, we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments. The Opportunity We are elevating our digital presence in China to new heights. We are looking for a strategic leader to take the helm of our newly integrated E-commerce business unit. This is a unique opportunity to lead a unified team, drive sustainable growth, and optimize our product and platform mix in one of the world's most dynamic digital markets. If you are ready to shape the future of our online-to-offline strategy and deliver a seamless customer experience, we want to hear from you. E-commerce Director, China (Hearing Instrument Business) As the E-commerce Director, you will serve as the strategic architect and P&L owner for Sonova China’s consolidated e-commerce ecosystem. This role is pivotal in transforming our online presence into a comprehensive growth engine that integrates seamlessly with our offline retail and wholesale ecosystems. You will lead the end-to-end operation of official flagship stores (Tmall, JD) while governing the online strategy for our distributor network. You will partner closely with both the Wholesale and Retail Managing Directors to orchestrate the digital integration within the broader omni-channel framework. Key Responsibilities
• Strategic Leadership & Governance: Define the 3-5 year digital commerce strategy aligned with Sonova China’s overall business goals. Establish clear protocols for online pricing, promotion, and product assortment to ensure brand consistency. • Channel Synergy & Conflict Resolution: Act as the key bridge between Wholesale and Retail divisions. Design mechanisms to prevent channel conflict (e.g., price erosion) and foster collaboration (e.g., online lead generation for offline stores). • Flagship Store Operations: Own the P&L and operational excellence of all official brand flagship stores across major platforms (Tmall, JD). Drive GMV growth, conversion rate optimization (CRO), and customer lifetime value (CLV). • Digital Marketing & CX: Collaborate with Marketing to orchestrate high-impact digital campaigns. Implement innovative digital services (e.g., online hearing screening, AI-driven product recommendation) to lower the barrier to purchase. • Wholesale Channel Management: Develop and enforce a robust Online Dealer Policy. Manage authorized distributors’ online presence to ensure compliance with brand standards and pricing strategies. • Commercial Data Strategy: Shift from simple sales reporting to predictive business planning. Utilize real-time dashboards to monitor channel health and provide actionable insights to optimize the overall market mix. Who You Are
• Education: Bachelor’s degree in Business, Marketing, E-commerce, or a related field. An MBA is highly preferred. • Experience: 12+ years of progressive experience in E-commerce/Digital Commerce, with 5+ years in senior leadership roles. Proven track record in Consumer Electronics, Healthcare, or Premium Retail sectors. • Expertise: Deep mastery of China’s digital ecosystem (Tmall, JD, Douyin, Private Domain) and O2O models. Demonstrated success in managing complex stakeholder relationships and channel conflicts in a matrix organization. • Skills: Strong P&L management skills and rigorous analytical thinking. Ability to navigate complex environments and align diverse interests. • Languages: Native Mandarin and fluent English. What We Offer As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans. Sonova is an equal opportunity employer. We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.