About this role
Role Description
We are seeking an ambitious and energetic Country Manager for the Baltic Region who will be responsible for driving business development and overall performance across Estonia, Latvia, and Lithuania, with a strong focus on medical genetic tests, particularly prenatal screening (NIPT).
In this regional role, you will:
Identify and develop new business opportunities. Lead and coordinate cross-country expert teams. Optimize existing sales processes. Develop new sales channels. Implement innovative, out-of-the-box approaches tailored to the specifics of each Baltic market.
As the regional face of the company, you will be responsible for:
Defining and executing an effective regional sales and business strategy. Ensuring sustainable financial growth by increasing sales performance. Building strong long-term relationships with key partners and clients. Identifying new market opportunities across the Baltic region.
Key tasks include:
Overseeing day-to-day regional operations, including logistics, accounting coordination, sales, marketing, and HR-related activities across the Baltic countries. Leading, educating, and managing local sales teams in Estonia, Latvia, and Lithuania, ensuring alignment with regional and global objectives. Identifying key stakeholders and decision-makers in the Baltic NIPT market and executing a long-term regional business strategy. Building and maintaining a strong regional network of Key Opinion Leaders (KOLs), partners, and distribution channels. Actively participating in the sales process and leading by example. Monitoring market trends and proactively identifying and developing new business opportunities across the region.
Qualifications
Hands-on, sales-driven, and goal-oriented professional with strong people skills. Excellent selling, communication, and negotiation abilities. Solid background in business development and multi-country team management. In-depth knowledge of the Baltic healthcare and laboratory market, particularly in the private sector. Proven leadership skills with the ability to motivate, coach, and develop sales teams across different countries. Full professional proficiency in English is a must; knowledge of Baltic or other regional languages is a strong advantage.
Requirements
A higher education degree in medicine, biotechnology, biology, biochemistry, microbiology, or a related field. Strong knowledge of NIPT and other first-trimester screening products. Experience working with gynaecologists, laboratories, or within the medical diagnostics industry. Previous experience managing regional or multi-market operations.
Benefits
A competitive bonus scheme based on regional team targets. Private health insurance. A dynamic, international working environment. Continuous learning and professional development opportunities.