About this role
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose: The Analyst, User Generated Content serves as the primary program management lead for the campaigns within the User Generated Content team. You would be responsible for managing day-to-day campaign exceptions and ensuring program integrity across all campaign initiatives. You would monitor member and vendor performance, analyze campaign and appliance-level results, and track non-campaign member performance and churn. You would own post purchase campaign performance tracking across both online and in-store channels, and oversee monitoring of incentivized review programs. You would work cross-functionally with UGC leadership, vendors, and program members to keep performance on track and drive continuous improvement across the campaign ecosystem.
Key Responsibilities:
• 30% Become the subject matter expert for assigned product category online. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects. • 10% Responsible for category product data projects and status reporting SKU collection and maintenance, product cross merchandising online, product presentation, etc. • 15% Measure ongoing effectiveness of programs against metric targets. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback. • 10% Responsible for prioritizing projects, tasks to ensure deliverables and goals are met or exceeded. • 10% Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives. • 10% Troubleshoot and problem solve for ongoing operational needs as they arise - store sku alignment, online product availability, etc. • 10% Ability to author clear, concise end user/training materials for processes.
Direct Manager/Direct Reports:
• Position reports to Manager, Digital Content • Position has 0 Direct Reports
Travel Requirements:
• Typically requires overnight travel less than 10% of the time.
Physical Requirements:
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
• Must be eighteen years of age or older. • Must be legally permitted to work in the United States. • No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action).
Preferred Qualifications:
• Data analysis and performance monitoring across multiple concurrent workstreams • Experience with vendor management and performance evaluation • Familiarity with campaign management across online and in-store channels • Ability to handle and prioritize multiple tasks and campaigns simultaneously • Outstanding written and verbal communication skills • Effective interpersonal and problem-solving skills • Strong decision-making and analytical skills • Proficiency in Microsoft Excel and Access • Ability to identify and manage exceptions/escalations independently • Strong organizational and customer service skills • Positive, self-directed, and team-oriented with a professional, can-do attitude • Influential; skilled at negotiating win-win outcomes with vendors and internal partners • Experience with campaign management, marketing campaigns, or contextual commerce a plus
Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
• No additional education
Minimum Years of Work Experience:
• 2
Preferred Years of Work Experience:
• No additional years of experience
Minimum Leadership Experience:
• None
Preferred Leadership Experience:
• None
Certifications:
• None
Competencies:
• Action Oriented • Collaborates • Drives Engagement • Customer Focus • Drives Results • Manages Conflict