About this role
Job Description Purpose: The Category Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.
Job Duties:
• Strategy & Planning:
• Propose and support CL/SCM with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan.
• Analysis: • Conduct category analysis for the key categories within the business unit (BU). • Report market performance and provide insights into root causes.
• New Product Development: • Lead and propose innovation agenda and pipeline that best fit the brand and business growth. • Lead cross functional team, both Heinz Japan internal and other countries, as Category Manager to achieve the best result with new product launch. • Responsible for P&L and business targets to deliver brand growth for short and long term.
• Activation and Campaigns: • Lead key brand project i.e. (mainly) Range Extension, Innovation
• Research: • Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.
• Other tasks: • Work with Product development team, and Sales team to develop samples and trade materials. • Support Sales on customer queries. • Other administrative tasks.
Required skills and qualifications:
• Minimum of 4 years of experience in brand management/marketing/customer marketing/trade marketing in Food industry. • Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. • Experience of using key financial measures of a brand and experience of budget planning and management. • Self-motivated and willingness to push the boundary and hold other’s accountability. • Ability to work in diverse and multi-cultural environment with strong cross functional communication ability. • Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus. • Understanding of marketplace dynamics and shopper behavior • Bachelor’s degree • Proficiency in Japanese and English.
Preferred skills and qualifications:
• Advanced degree in Business Administration, Marketing and/or equivalent. • Thorough understanding of business principles and practices. • Strategic thinker, capable of combining everyday activities with long term plans.
Location(s) Tokyo Office Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.