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SR Art Director - CGI @ Thelabnyc

New York, New YorkOnsiteFull-time
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About this role

Position Summary:

The Senior Art Director – CGI leads the creative vision and execution of CGI content across client campaigns, ensuring exceptional visual quality, brand consistency, and production excellence. Working within HOME, Wellcom's AI-enabled production ecosystem, this role partners with creative, production, technology, and client teams to develop innovative CGI solutions that blend artistic direction with emerging technologies.

As a senior creative leader, you will oversee the development of high-impact visual assets, mentor CGI artists, and help shape the evolution of AI-enhanced creative workflows. You will ensure that technology supports—not replaces—creative excellence while driving innovation across the production pipeline.

Key Responsibilities:

• Lead the creative direction for CGI projects from concept through final delivery.

• Define the visual style, quality standards, and creative vision for digital content across a variety of client accounts.

• Collaborate with Creative Directors, Account Teams, Production, and AI Developers to deliver innovative, client-focused solutions.

• Provide art direction and mentorship to CGI artists across modeling, texturing, lighting, rendering, and compositing.

• Review creative work throughout production, providing clear and constructive feedback to ensure the highest standards of quality.

• Partner with HOME development teams to evaluate AI-enabled creative tools and identify opportunities to enhance CGI workflows.

• Ensure consistency with client brand guidelines while encouraging creative innovation.

• Balance creative excellence with production efficiency, timelines, and business objectives.

• Present creative concepts and visual solutions to internal stakeholders and clients.

• Stay informed on emerging CGI technologies, rendering techniques, and AI advancements that can strengthen creative production.

Required Qualifications:

• Bachelor's degree in Graphic Design, Digital Arts, Computer Graphics, Animation, or equivalent professional experience.

• 8+ years of experience in CGI, digital design, advertising, or creative production.

• Proven experience leading creative teams and delivering large-scale CGI projects.

• Strong portfolio demonstrating exceptional art direction and photorealistic CGI work.

• Deep understanding of composition, lighting, color theory, typography, and visual storytelling.

• Excellent leadership, communication, and presentation skills.

• Ability to manage multiple projects in a fast-paced production environment.

Preferred Qualifications:

• Experience within advertising agencies, creative production studios, or retail and e-commerce production environments.

• Familiarity with AI-assisted creative workflows and emerging generative AI technologies.

• Experience collaborating with production, technology, and software development teams.

• Knowledge of virtual production, real-time rendering, or interactive media.

• Experience mentoring multidisciplinary creative teams.

• Understanding of production pipeline optimization and workflow automation.

Technical Skills:

Creative & CGI

• Autodesk Maya

• Blender

• Cinema 4D

• 3ds Max

• Adobe Creative Cloud

• Substance 3D Suite

Rendering & Visualization

• Arnold

• V-Ray

• Redshift

• Unreal Engine

• Physically Based Rendering (PBR)

• HDRI Lighting

Production & Collaboration

• Creative direction

• Art direction

• Creative reviews

• Production workflows

• Brand systems

• Digital asset management

Emerging Technologies

• AI-assisted creative workflows

• Prompt engineering (preferred)

• Workflow automation

• Familiarity with HOME AI tools and production technologies

Success in This Role:

A successful Senior Art Director – CGI will:

• Deliver world-class CGI that elevates client brands and creative campaigns.

• Inspire and mentor creative teams while fostering collaboration across disciplines.

• Balance artistic excellence with production efficiency and scalability.

• Identify opportunities to integrate AI into CGI workflows while preserving creative integrity.

• Help shape the future of HOME by championing innovation, quality, and continuous improvement across AI-enabled creative production.

175,000

Skills

Wellcom NY Creative Production

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