About this role
Title: Marketing Manager Location: Burbank, California Type: Full-time Benefits: Medical, dental, vision, life insurance, 401(k) Salary: $82,000 - $87,000
Position Overview: The Marketing Manager, Memberships is responsible for growing and engaging Mythical’s DTC member-based community, Mythical Society, focusing on retention, acquisition, product marketing and community management. This role will work cross-functionally and will report directly to the Director, Marketing.
Responsibilities:
• Marketing:
• In partnership with Director, Marketing, develop and lead go-to-market and O+O promotional campaigns that drive acquisition and retention.
• This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs).
• CRM:
• Manage CRM strategy in partnership with the Director, Marketing, including analytics, day-to-day support of email campaigns, SMS and database management while optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value.
• Social:
• In partnership with Director, Social Media, elevate and evolve organic social and paid media, continuing to meet a high standard of creativity, innovation and brand cohesion.
• Website & App:
• Manage day-to-day website and app consumer-facing merchandising as well as posting/uploading content (photos, videos, metadata, comments) with attention to detail and QA.
• Perform quality assurance (QA) for video episodes and review captions.
• Memberful / Patreon, Discord, livestreamed video, media players (such as JW Player), Monday.com, and website publishing.
• Website/app technical support handled by Associate Technical Project Manager.
• Content Marketing:
• Identify key moments from video content for short video clips for membership and social platforms.
• Ideate and occasionally create graphics for website/email/social platforms.
• Develop content strategies leveraging new and library content to drive overall viewership.
• Calendar & Planning:
• Manage the Mythical Society content/posting release calendar and work cross-functionally with theO+O ecosystem to align and identify opportunities.
• Manage weekly and monthly Marketing plans that level up to overall program goals, and align with the wider Mythical Society team.
• Community Management:
• Monitor and moderate the Discord server, engaging with Mythical Society members, as well as moderate exclusive AMAs and livestreams.
• Lead community management by actively engaging and providing value to the subscription community, and ideating ways to provide further value to members.
• Monitor social channels for sentiment and react to fan feedback.
• Organize and lead user-generated-content activations to build community and boost brand awareness
• Customer Service:
• Assist members/customers via email, Discord, social media comments, and website comments.
• Develop and maintain a customer support/FAQ responses guide.
• Lead meetings/interactions with external customer support team.
• Assist with customer service concerns or refer issues raised on Discord and social media to appropriate contacts.
• Assist in managing questions regarding our quarterly collectible items. Most customer support requirements are handled by an external customer support team.
• Analytics:
• Track monthly KPIs in partnership with Mythical Society stakeholders to develop analytics expertise.
• Provide performance-based insights and proactive recommendations to key stakeholders to optimize campaigns, creative and tactics.
• Be an effective problem-solver and strategic thinker to translate business goals and challenges into compelling marketing campaigns and community activations/promotions
• Maintain knowledge of competitor strategies, industry trends, and new product features to ensure Mythical stays on the forefront of digital trends
Requirements:
• 3+ years digital marketing, DTC subscription marketing or related marketing experience
• Thorough understanding of managing organic social, community management and paid marketing agencies
• Hands-on experience managing email and SMS marketing, including customer segmentation, customer journeys and email analytics
• Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented
• Adapts to existing processes seamlessly while introducing key workflow efficiencies to improve productivity.
• Excellent work ethic, and a proactive and positive, can-do attitude
• Strong written and verbal communication skills
• Experience with copywriting
• Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail,Forms and Calendar), as well as being overall tech savvy
$82,000 - $87,000