About this role
Store Manager (Havelock, ON) | $80-100K + Performance Bonuses | Lead Sales & Operations
Legend Boats is Hiring!
Are you a results-driven leader with a passion for the marine or outdoor retail industry? Legend Boats is seeking an experienced, high-energy Store Manager for this hands-on management position. In addition to overseeing team performance and store operations, the Store Manager is expected to actively participate in sales on the floor every day, driving revenue through personal selling at our Havelock, Ontario location.
In this role, you will be the bridge between strategic leadership and store-level execution. You won't just manage daily operations—you will drive revenue, elevate customer satisfaction, and help build a high-performing team focused on delivering top-tier experiences for our customers.
Compensation
• Base Salary: Annual base salary of $80,000 - $100,000 determined by your level of experience.
• Incentive Programs: Maximize your earning capabilities with our extensive performance-based bonus structures, which include:
• Operating Company Profit Share Program: Benefit directly from our organization's growth and achievements through profit-sharing opportunities.
• Metric-Driven Bonuses: Receive bonuses tied to employee and customer satisfaction, including the corporate Employee Net Promoter Score (eNPS) and company-wide Net Promoter Score (NPS).
Qualifications
• Retail Sales & Leadership Experience: 5+ years leading in a customer-facing, high-performance retail environment — marine, powersports, RV, or automotive sectors preferred.
• People Leadership: Proven track record in hiring, coaching, and developing high-performing teams. Able to inspire a culture of accountability, positivity, and teamwork.
• Operational Execution: Experience managing inventory, merchandising, store presentation, and daily retail operations with a focus on efficiency and consistency with corporate brand standards, processes and systems. .
• Customer Experience Mindset: Passionate about delivering best-in-class service through building loyalty and trust with every interaction.
• Sales Acumen: Demonstrated ability to drive revenue through understanding customer wants and needs, upselling, and maximizing every customer interaction.
• Tech & Software Proficiency: Skilled with CRM and POS platforms (e.g., Salesforce, Stripe), as well as modern retail tools for inventory, scheduling, reporting, and customer follow-up.
• Decision-Making & Problem Solving: Solid judgment under pressure, with the ability to make timely decisions and negotiate win-win resolutions.
• Clear Communicator: Able to confidently and professionally engage with team members, customers, and senior leadership — clear, concise, and collaborative.
• Positive and Adaptable Leader: Comfortable leading by example, coaching and developing team members in a fast-paced, seasonal business with evolving customer needs and corporate processes.
Key Skills & Attributes
• Sales Leadership & Hands-on Selling – Leads and motivates the team to exceed sales goals through strategic selling and service excellence, while maintaining a personal presence on the sales floor.
• Team-Oriented – Fosters collaboration and alignment with colleagues, store managers, functional leaders, and national sales/marketing teams.
• Proactive Problem Solver – Takes initiative, finds solutions, and drives improvements without waiting to be asked.
• Industry & Product Knowledge – Demonstrates expertise in boats, accessories, and services — always learning and staying ahead of trends.
• Time & Task Management – Manages priorities with discipline, meeting deadlines and daily expectations.
• Resilience & Agility – Thrives in a changing retail environment and stays composed under pressure.
• Detail-Oriented – Maintains accuracy in reporting, inventory, and customer transactions while ensuring the store looks dialed in.
• Strong Communicator – Listens actively, speaks clearly, and writes professionally across all channels.
• Digitally Confident – Embraces technology to improve workflows, customer service, and data tracking
Measurable Accountabilities - Key Performance Indicators (KPIs)
• Revenue Achievement Hit or exceed daily, weekly, and monthly sales targets as defined by leadership and functional store-level planning.
• Proactive Outreach Completion Ensure 100% completion of all assigned proactive sales follow-ups, outbound calls, and customer engagement tasks daily.
• Customer Satisfaction & Retention Drive high satisfaction scores through exceptional service, post-sale follow-ups, and problem resolution — aiming for repeat business and long-term loyalty.
• Brand Standard Execution Consistently uphold Legend Boats’ retail brand standards in presentation, communication, and customer experience.
Why Join Legend Boats?
• Competitive base salary
• Comprehensive medical, dental, life, and disability benefits after 6 months
• Voluntary Retirement Savings Plan with company-matched contributions after 6 months
• Two weeks of annual vacation to start, with Flex Vacation options
• Ongoing training through Legend and Mercury programs
• Supportive, team-oriented work environment
• Live the Legend Program – opportunities to get out on the water
• Company events and team celebrations
Legend Boats is a leading Canadian manufacturer of aluminum, deck, and pontoon boats built for life on the water. We’re committed to quality, innovation, and creating unforgettable boating experiences—for our customers and our team. As Store Manager in Havelock, you will have a direct impact on store success by engaging your team.
Ready to lead our Havelock location? Apply today to take the next step in your career! Annual base salary of $80,000 - $100,000 determined by your level of experience.