About this role
As Lead UX/UI Designer at JustPlay, you’ll shape the design vision and elevate our product design function. This is your chance to make a lasting impact on a platform used by millions - with a focus on content discovery, player motivation, and engagement design. You’ll bring proven expertise in gamification, with a demonstrated ability to create experiences that inspire players and drive retention.
You’ll drive business impact through design, ensuring every player interaction contributes to JustPlay’s growth and mission. You’ll also help unlock operational efficiency by integrating AI tools and workflows across the digital product development lifecycle, helping teams move faster and smarter.
As a leader, you’ll coach, mentor, and grow designers, fostering a culture of creativity, accountability, and learning. You’ll work closely with cross-functional partners to deliver both bold long-term ideas and immediate, high-impact improvements.
Job requirements5+ years’ experience leading a mobile product design team, ideally within entertainment or gaming
Experience scaling or refining established design teams and processes
A portfolio showcasing impactful mobile design work
Proven expertise in gamification and user engagement
Expert proficiency in Figma
Meticulous attention to detail and a commitment to craft
You communicate fluently in English, both written and spoken.
Nice to Have
Background in loyalty or rewards platforms
Mobile gaming experience.
Deep understanding of mobile gaming trends and the advertising landscape
Job responsibilitiesDesign Leadership
Lead user experience from conception to launch, developing and advocating the design vision for one of the world's top entertainment apps
Manage, mentor, and support a team of product designers across iOS, Android, and web
Build a culture of craft, collaboration, and continuous learning
Champion product design throughout the organization, educating stakeholders and establishing design-led practices
Drive measurable business outcomes through design decisions that balance player delight and company growth
Promote and integrate AI-assisted design tools to streamline creative workflows and improve quality with a strong bias towards quality and velocity
Hands-On Design
Create user-centric designs, wireframes, prototypes, and mockups for the JustPlay app
Develop features that elevate the entire player journey, with emphasis on game discovery and loyalty gamification
Build and evolve JustPlay's design guidelines and design system
Collaboration & Strategy
Partner closely with product managers, engineers, and stakeholders to develop innovative solutions within technical constraints
Apply platform best practices (iOS, Android) to ensure design quality and seamless interactions across devices
Transform research insights and analytics into actionable design concepts
Work with cross-functional leaders to identify where AI and automation can streamline design operations
Continuous Improvement
Establish and maintain effective design processes that scale with your team
Proactively identify opportunities to enhance product usability
Stay current with mobile gaming trends and the advertising ecosystem
Foster a high-performing, growth-minded design team through mentorship and feedback
Job benefitsWork-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc.
Germany-Based Benefits: 25 vacation days, free Wellhub gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
A Relocation Package: Includes visa support for those who need it
Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
Engaging and Diverse Work Environment: Join a diverse team, with over 30 nationalities working from over 25 different locations
* Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.
About us
Come join the team building the engine behind rewarded mobile gaming – making playtime truly rewarding. At JustPlay, we’re on a mission to power a fairer, more sustainable rewarded gaming ecosystem where users earn real value for their time through a self-sustaining modell.
Since launching in 2020, we’ve grown into one of the world’s leading rewarded gaming platforms, with 25M+ downloads and 500K+ daily active users. Headquartered in Berlin and backed by NCSoft, one of the world’s leading gaming companies, we continue to operate fully independently – combining the speed, ownership, and ambition of a startup with the long-term backing of a global gaming powerhouse.
With a team across 20+ countries, we’re shaping a major shift in mobile gaming – and it’s still early enough for you to make your mark. At JustPlay, you’ll build end-to-end, move fast, and ship work that reaches millions – in a company that’s profitable, built to last, and focused on outcomes over hype.