About this role
Growth Marketing Specialist – Seekda
We are hiring an experienced Growth Marketing Specialist to join our growing team at Seekda in Vienna as we embark on our next exciting growth journey!
This is a hands-on growth role. You’ll build and run Seekda’s marketing activities with minimal outsourcing. You’ll be responsible for generating MQLs, accelerating the sales pipeline and supporting market entry in several European regions. The right candidate thrives in a lean environment, can juggle strategy and execution, and has the operational discipline to measure everything.
Here is a little window into our company: Seekda is a hospitality SaaS platform used by independent hotels across Europe. We provide a booking engine, channel manager, AI guest engagement tools, a PMS for small and mid-sized hotels, and integrated payments. We hold a strong position in Austria and are expanding into Germany, the UK, Italy, the Nordics and the Middle East. To support this growth, we are building a high-performance marketing engine focused on driving measurable pipeline creation. Seekda was acquired by Valsoft and is now part of the Aspire Software portfolio. At Aspire Software, we never stop building. Aspire Software is a vertical acquisition software company that owns, operates and manages a diverse portfolio. Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft's global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.
Our motto is “Be Humble, Stay Hungry!”
The successful candidate can be based anywhere in Austria, working in a hybrid work model from our office in Vienna!
What your day will look like:
Demand generation and funnel growth
Plan and execute multi-channel campaigns including email, paid search, social, retargeting and partner campaignsBuild and optimise landing pages and lead capture flowsDevelop lead nurturing sequences for both inbound and outbound audiencesRun experiments to improve conversion rates across the funnelContent creation and execution
Produce high-quality content without heavy agency support, including case studies, product one-pagers, email sequences, blog posts and social contentLocalise content for key markets with support from internal teamsMaintain an editorial calendar aligned with product releases and GTM prioritiesMarketing operations and analytics
Manage HubSpot marketing automation, including workflows, scoring, segmentation and reportingSet up dashboards for MQL volume, conversion rates, CAC and attributionTrack performance of all campaigns and take corrective action quicklyWebsite and digital experience
Maintain and update the Seekda website using CMS toolsImprove SEO performance through on-page optimisation and targeted contentWork with the product and design teams to improve UX and messaging consistencyField marketing and market entry support
Coordinate local events, webinars and partner co-marketing campaignsProduce collateral for specific regions like Germany, Italy, the UK and the NordicsWork closely with Sales to ensure campaigns align with ICP and pipeline prioritiesAbout You:
Must-have
3+ years in growth, digital or performance marketing in B2B SaaSA bachelor’s degree in digital marketing or a similar related discipline is highly advantageous Proven track record of lead generation and revenue growth through marketingProven experience generating a pipeline in lean environments with minimal external supportProven experience and knowledge of rapid client acquisition in a go-to-market / new product environment Hands-on execution skills across content creation, digital advertising, email marketing and marketing automationStrong marketing platform (HubSpot preferred) experience (workflows, scoring, analytics, automation)Ability to manage campaigns across multiple European marketsStrong copywriting and content development capabilityAnalytical mindset with comfort working with dashboards, metrics and attributionAn entrepreneurial mindset with a bias for action and resultsAbility to roll up sleeves and make things happen on a limited budget Great attention to detail and planning skills Strong work ethic, organized, and focused At least an advanced professional level of English, written and verbal, is essential Legally authorized to work in Austria Nice-to-have
Experience in hospitality tech, travel tech or vertical SaaSA professional leve of German, both written and verbal Basic design skills using tools like Canva, Figma or AdobeExperience supporting outbound SDR programsSuccess Metrics (First 12 Months)
MQL growth: consistent month-over-month increasePipeline contribution: marketing-sourced pipeline reaching 25 to 30 percent of totalConversion rate lift: visible improvements across website, landing pages and email sequencesCost efficiency: campaigns delivered with minimal outsourcing and competitive CACLocal market traction: campaigns running successfully in at least 3 new countries What We Offer
Competitive salary and performance bonusThe chance to build a modern growth engine with high autonomyClose collaboration with sales and leadershipModern SaaS tooling, including HubSpot, AI solutions and a supportive CROA role with real visibility and measurable impactIf you're a growth-focused marketeer ready to take on this exciting challenge, we’d love to hear from you!
Apply now and help shape the future of our all-in-one hotel platform.
For further information about Seekda and Aspire Software, please visit our websites at www.seekda.com and www.aspiresoftware.com
We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.