About this role
Job Title: Lead – SWAT / Business Development Representative (BDR), Growth Office Location: Romania or Bulgaria (Bucharest / Sofia preferred; remote within country) Reports To: Growth Office / Business Development Leadership (US-based) Work Hours: 1:00 PM – 10:00 PM local time About the Role The Lead SWAT / Business Development Representative (BDR) will play a pivotal role in the outbound and inbound prospecting efforts of the EXL Growth Office. This is a senior, hands-on role supporting US-based new logo sales executives ("hunters") by acting as their dedicated research, intelligence, and outreach engine. The Lead SWAT will own the end-to-end prospecting support workflow — from account and contact research to messaging development, campaign execution, and meeting generation. The ideal candidate combines strong research and analytical skills with excellent business writing, a consultative sales mindset, and the discipline to operate independently across time zones in a fast-paced, target-driven environment.
Key Responsibilities Outbound Prospecting & Campaign Execution
• Collaborate with US-based sales executives to identify, prioritize, and tier target accounts and buying-center contacts. • Build and maintain high-quality target account and contact lists, ensuring data accuracy and completeness in Salesforce. • Execute, monitor, and track progress of targeted outbound sales campaigns by line of business and market, across email, phone, and LinkedIn channels. • Employ a consultative approach to understand prospect needs and articulate the unique value of our products and services. • Secure qualified first meetings / discovery calls for the sales executives supported, and ensure smooth handoff with full context. Inbound Prospecting
• Efficiently qualify inbound leads generated through marketing efforts using agreed qualification frameworks (e.g., BANT/MEDDICC-lite criteria). • Respond to inbound emails and inquiries within the stipulated SLA and seamlessly transition qualified leads to the sales team. Market & Account Research
• Conduct periodic market, account, and executive-level research on prospects to deepen understanding of their strategic priorities, recent news, organizational changes, and likely pain points. • Prepare concise account briefs, executive profiles, and pre-meeting prep packs for sales executives ahead of prospect interactions. • Leverage various databases and tools, including but not limited to ZoomInfo, xIQ insights, LinkedIn Sales Navigator, and other tools integrated into Salesforce. • Monitor competitive activity and industry signals (earnings calls, leadership changes, RFP triggers, M&A, regulatory shifts) and proactively flag opportunities to the sales team.
Messaging Development
• Create and optimize inbound and outbound call scripts and email sequences tailored to specific industries, personas, pain points, and value propositions. • Develop targeted messaging by line of business and persona, aligned with overall brand positioning and active marketing campaigns. • A/B test subject lines, messaging angles, and cadences; iterate based on response data. Collaboration & Communication
• Foster strong communication, collaboration, and reporting cadences with sales, marketing, SWAT, and other cross-functional teams across geographies. • Share data insights and feedback from outbound efforts to continually refine message development and outreach approaches. • Participate in regular pipeline reviews and campaign retrospectives with sales leadership.
Reporting & Analysis
• Utilize CRM tools to plan and track activities, update prospect information, and generate reports on performance metrics. • Analyze call, email, and campaign data to identify trends, successes, and areas for improvement. • Maintain dashboards covering key KPIs: activities completed, response rates, meetings booked, qualified opportunities created, and pipeline influenced. Key Performance Indicators (Indicative)
• Number of qualified meetings booked per month for supported sales executives • Qualified pipeline generated / influenced • Outbound activity volume and response/conversion rates • Inbound lead response time vs. SLA • Quality and timeliness of research briefs and prep materials (stakeholder feedback)
Required
• Bachelor's degree or equivalent. • 5+ years of experience in inside sales, business development, sales development (SDR/BDR), or a similar role — preferably supporting analytics, digital operations, digital transformation, consulting, or B2B technology/services sales. • Demonstrated experience supporting or selling into the US enterprise market, with strong understanding of US business culture and communication norms. • Excellent written and spoken English (C1/C2 level); ability to draft polished, executive-ready emails and briefs. • Hands-on proficiency with Salesforce (or comparable CRM) and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, and sales engagement platforms (e.g., Outreach, Salesloft, HubSpot Sequences). • Strong research, synthesis, and analytical skills; able to turn raw information into actionable insight quickly. • Self-starter comfortable working independently in a distributed, multi-time-zone team; willingness to work hours overlapping with US time zones. • Highly organized, with the ability to manage multiple stakeholders, requests, and deadlines simultaneously.
Preferred
• Prior experience in a SWAT, sales enablement, pre-sales research, or ABM (account-based marketing) function. • Experience leading, mentoring, or quality-reviewing the work of junior team members. • Familiarity with intent data, sales intelligence platforms, and AI-assisted research/outreach tools. • Experience working in or with global professional services, BPO, analytics, or digital transformation organizations.